All Federal Instruments will be Used to Protect Families’ Employment and Income – President Calderón

Celaya, Gto.- President Felipe Calderón declared that in view of the current crisis in the world economy, Federal Government will use all the instruments available to offset the decline in economic activity and thus protect families’ employment and income.
He said that standing idly by would have meant allowing the Mexican economy to drift, dependent on what might happen in other countries or leaving Mexicans at the mercy of the recession or unemployment, which is why the problems faced today demand that everyone play his role in their solution.
“The international crisis is something we cannot prevent because it is beyond our reach. What we can do is prevent it from impacting Mexico with all its force and we can offset this effect, reduce this impact and create the conditions for coping with it,” he explained.
Accompanied by Secretaries of the Economy, Gerardo Ruiz Mateos and Communications and Transport, Luis Téllez Kuenzler, as well as State Governor Juan Manuel Oliva Ramírez, President Calderón urged everyone: government and society, to assume the commitment of promoting the country and not being frightened by economic, safety or any other kind of problems and on the contrary, always seeking solutions and alternatives and above all, having the force and determination to cope with them.
During his announcement of the Rail Bypass in this municipality, the President said that since the start of his administration, he has proposed to turn infrastructure into a lever for national development that will boost the economy’s competitiveness, because despite the current economic situation, his government has planned public-private investment in this area for approximately 600 billion pesos.
The President reported that the Celaya bypass will have an investment of approximately four billion pesos by the time the work ends and that the 2009 Expenditure Budget will have 600 million pesos to launch it.
He pointed out that this project will help boost the industrial, productive and economic capacity of this city and El Bajío as a whole, which will translate into more jobs for the inhabitants of this state. Likewise, he said, it will improve road safety and eliminate the accidents that occur at these crossroads and have a positive impact on public safety.
“With works like this, we will continue working in Guanajuato and throughout the country, not only to help Mexico emerge from the crisis, because we are going to pull through, but also to build with a long-term vision for a future of more progress for the people of Guanajuato and all Mexicans,” he explained.

AirTran Airways Launches New Service to Cancun, Mexico

ORLANDO, Fla., PRNewswire-FirstCall/ — AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE:AAI) , today launched daily nonstop flights from Hartsfield-Jackson Atlanta International Airport in Atlanta, Ga., to Cancun Airport International in Cancun, Mexico.

“AirTran Airways is thrilled to be offering daily service to Cancun from Atlanta. This new service will provide low fares and easier access to this popular vacation destination just in time for Spring Break,” said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. “We are committed to providing our customers with high quality service, including low-fare travel options to the destinations they prefer.”

The following nonstop flights between Atlanta and Cancun will begin February 25, 2009:

            Nonstop Service Between Atlanta and Cancun

    From      To     Flight   Departs     Arrives    Frequency

   Atlanta  Cancun     41    9:55 a.m.   11:25 a.m.    Daily
   Cancun   Atlanta    42    12:15 p.m.  3:50 p.m.     Daily

Following is a sample of fares AirTran Airways will offer for its new flights to/from Cancun, Mexico. Travel on introductory fares must be booked by March 5, 2009, for travel through November 4, 2009. Fares listed are one way, available daily and are valid in either direction:

   Destination           Off-Peak Travel        Peak Travel
                            Sale Fare            Sale Fare

   Cancun                     $89                   $99

AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE:AAI) , a Fortune 1000 company, is ranked number one in the 2008 Airline Quality Rating study. The airline offers coast-to-coast flights, North America’s newest all-Boeing fleet, friendly service and Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.airtran.com/.

*All fares are one-way. All fares are non-refundable and a $75 fee per person applies to any change made after purchase, plus any applicable increase in airfare. Ten-day advance purchase required. Seats are limited, subject to availability, and may not be available on all flights. Tickets must be purchased by March 5, 2009. Sale fares are valid for travel through November 4, 2009. Lowest sale fares are valid for travel on Mondays, Tuesdays, Wednesdays, Thursdays and Saturdays.  Additional sale fares are valid for travel on Fridays and Sundays. 

Blackout dates to/from Cancun are as follows: March 12, 2009, through April 20, 2009, May 21-22, 2009, and May 25, 2009, June 26-28, 2009, and July 2-3, 2009, July 5-6, 2009. A first bag may be checked for a fee of up to $15 per person and a second bag may be checked for a fee of up to $25 per person. Reservations may be obtained or changed through an AirTran Airways Telephone Reservations Center for an additional $15 per person. Fares, routes, and schedules are subject to change without notice. Fares shown do not include Airport Passenger Facility Charges of up to $18. The September 11th security fee of up to $10 is not included. Fares to/from Cancun do not include additional government taxes of up to $100.

Mexico’s Tourism Forges Ahead Despite World’s Economic Outlook

More than 500 million dollars will be invested in the Pacific Coast in the creation of a new beach resort.

Miami, Fl; February, 2009— In today’s complicated economic scenario Mexico is moving forward with a new resort development to attract tourism to its Pacific Coast. Construction began this week for Mexico’s newest resort town, expected to be the biggest project of its kind in the last 25 years.

Twice the size of Cancún, located in Escuinapa, 65 miles South of Mazatlán, the resort town aims to be one of the best destinations in Mexico and around the world, featuring top notch infrastructure including highways, hotels, golf courses and marinas.

Although it has yet to be named, the master planned resort has a strong environmental commitment to maintain the ecological balance in the area within its more than 5,800 acres made up of 155 species of birds such as the ibis and tiger eagle as well as four types of mangroves. The area also has impressive archeological sites, relaxing fishing villages and is surrounded by charming islands.

Tourism is one of the most important industries in Mexico; in fact revenue generated by tourists reached $13.2 billion in 2008. The creation of this project alone is expected to create 150,000 jobs and attract more than 3 million national and international tourists each year with an estimated population of 500,000 by 2025.

Mexico has seen the benefits of the “substitution effect” in which, due to the persisting economic scenario, these destinations within Mexico are an “added value” to Americans who are trading their long distance vacations for places near the U.S. In 2008, Mexico welcomed 22.6 million international visitors. That’s a 5.9 percent increase from the previous year, of which, 18 million were Americans.

Airlines are responding to this demand and are adding new flights to Mexico that are making it easier than ever to reach destinations all over the country. Recent launches such as Aeromexico’s San Francisco – Mexico City flight, Denver – Mexico City, Los Angeles – Culiacan, Los Angeles- Oaxaca, Albuquerque – Chihuahua and the upcoming Atlanta – Cancún route. Jet Blue also launched routes from Tampa and Washington to Cancún and will add new services from Fort Lauderdale to Cancún in June.

The connectivity is just one of the reasons Americans are heading south, along Mexico’s culture, infrastructure and diversity. With a strong dollar and excellent exchange rates, traveling to Mexico is more affordable than ever.

About the Mexico Tourism Board
The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico’s tourism attractions and destinations internationally. Created in 1999, the MTB is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Japan and Latin America. For more information on destinations and online trip bookings please go to www.visitmexico.com.

Grupo Aeroportuario del Pacifico to Host Investor Day at Los Cabos International Airport

GUADALAJARA, Mexico, PRNewswire-FirstCall/ — Grupo Aeroportuario del Pacifico, S.A.B. de C.V. (“GAP”) will host GAP Day 2009 at the Los Cabos International Airport, located in Los Cabos, Baja California Sur. The event will take place on Friday, March 6, 2009 and will feature an introductory presentation by the Mexican Communications and Transportation Department, as well as a government representative from the state of Baja California Sur.

Management presentations will be led by Mr. Jorge Sales, Chief Executive Officer, Mr. Rodrigo Guzman, Chief Financial Officer and Mr. Miguel Aliaga, Investor Relations Officer. In addition, airport administrators will be present to answer questions regarding operations.

GAP Day 2009 will take place from 8:00 a.m. to approximately 2:00 p.m. In addition to a tour of the Los Cabos International Airport, the event will feature an informal inauguration of the Company’s new FBO (Fixed-Base Operations) terminal.

This event is by invitation only and space is limited. For additional information and a full agenda of the event, please contact Maria Barona of i-advize Corporate Communications at (212) 406-3691 or via email at mbarona@i-advize.com. Management presentations will be available via the Internet at http://www.aeropuertosgap.com.mx/ following the event.

Company Description:
Grupo Aeroportuario del Pacifico, S.A.B. de C.V. (GAP) operates 12 airports throughout Mexico’s Pacific region, including the major cities of Guadalajara and Tijuana, the four tourist destinations of Puerto Vallarta, Los Cabos, La Paz and Manzanillo, and six other mid-sized cities: Hermosillo, Bajio, Morelia, Aguascalientes, Mexicali and Los Mochis. In February 2006, GAP’s shares were listed on the New York Stock Exchange under the ticker symbol “PAC” and on the Mexican Stock Exchange under the ticker symbol “GAP”.

Viva la Vida Verde!

by Ron Mader

This week Forum for the Future released its Green Futures Special Report Viva la Vida Verde focusing on the continuing search for sustainable practices in Mexico. The report was supported by the UK Government’s Sustainable Development Dialogues, WWF, TUI Travel PLC, Grupo Bimbo and Unilever.

Forum for the Future releases the report during a critical year as Mexico hosts the World Environment Day on June 5.

Articles include a review of whether President Felipe Calderón put Mexico on the path to a greener life written by Forum for the Future’s Ben Tuxworth and Jonathon Porritt, author of the provocative book Capitalism.

In More Energy, Less Carbon Ron Buchanan looks at the country’s efforts to kick the high-carb habit. Jo Tuckman looks at the green revolution in Mexico City. Sun, Sea…Sustainability reviews the ecotourism and sustainable travel movement written by Ron Mader and Ben Tuxworth.

The publication is being distributed in English and Spanish versions on the Green Futures website: Mexico is at a critical point in its green revolution

viva la vida verde: the search

ATTA Hires del Rosal to Launch its First International Branch in Mexico

Mexico Premiere News Staff

SEATTLE – Culminating four years of research, relationship building and investigation, the U.S.-based Adventure Travel Trade Association (ATTA) today announced plans to launch its first international branch in Mexico in the second quarter of 2009.

To lead the launch, the ATTA has tapped Mexican native Antonio del Rosal to serve as Executive Director for ATTA Mexico. Born to a Mexican father and American mother, del Rosal’s, dual cultural background makes him particularly well suited to represent multi-national issues, while also representing local perspectives. Del Rosal is representing the ATTA to local tourism boards and the national tourism board, and is the primary point of communication between Mexican tour operators and the ATTA. He is also spearheading collaboration between the ATTA and AMTAVE (Asociación Mexicana de Turismo de Aventura y Ecoturismo).

Del Rosal is responsible for contributing to the ATTA’s development of the adventure travel industry through strategic international business and operational management in Mexico, Latin America and the Developing World.

With civil engineering degrees, as well as an MBA from Georgetown University in Washington D.C., del Rosal served as a consultant for the IDB “Inter-American Development Bank”, then as an advisor to a large private equity firm in D.C. He later collaborated with CEMEX, one of the largest Mexican conglomerates as strategy and planning manager, before pursuing his life’s passion in adventure travel as executive director of Rio y Montaña Expediciones, one of the largest and most reputable adventure travel companies in Mexico.

Established in 1990, the Seattle-based ATTA (www.adventuretravel.biz) is a global membership organization dedicated to unifying, professionalizing, promoting and responsibly growing the adventure travel market worldwide. ATTA members include tour operators, destination marketing organizations, tourism boards, travel agents/agencies, guides, lodges/resorts/attractions, media, and service providers. Host of the ATWS, the ATTA provides professional support, development, education, research, marketing, career building, networking and cost-saving resources to its members.

FIESTA AMERICANA GRAND CORAL BEACH CANCUN SHINES FOR FIFTEENTH CONSECUTIVE YEAR AS AAA FIVE DIAMOND AWARD WINNER

Press Release

CANCUN, Mexico (February 18, 2009) – The style, service and world-class amenities of the Fiesta Americana Grand Coral Beach Cancun have earned the resort the distinction of holding the coveted AAA Five Diamond Award for fifteen consecutive years, longer than any other hotel in Mexico. To further commemorate this significant milestone, AAA Director Tony Perrone personally presented the hotel with its fifteenth Five Diamond Award.

“We are in a hotel that has helped set the standard of hospitality in Mexico and North America,” stated Perrone. “In fact, this hotel is in the top 25 of all hotels in North America to have been awarded the Five Diamond for fifteen years or more and is one of the very few Five Diamond hotels to have its own separately rated Five Diamond restaurant.”

The 602-suite-only, oceanfront property boasts three award-winning restaurants, including the French Mediterranean restaurant, Le Basillic, which recently earned Five Diamonds, as well as an award-winning spa, which is soon to become the largest in Cancun, thanks to a series of expansion projects currently underway.

Premier hospitality and personalized attention, however, are what have particularly distinguished the resort from its competitors, including the other 58,000 establishments under consideration by AAA. Based on criteria of exemplary quality and service, just a quarter of one percent of all AAA Diamond-rated lodgings throughout the U.S., Mexico, Canada and the Caribbean achieve the exclusive status of Five Diamonds, placing the Fiesta Americana Grand Coral Beach Cancun in an elite group of just 100 hotels and 58 restaurants.

“Our continued dedication to providing an unparalleled guest experience makes our resort a paragon of excellence in Mexico,” affirmed General Manager Peter Birchall. “We take great pride in the consistent, superior service that our employees have maintained for the past fifteen years and look forward to continuing that service for future generations of guests to come.”

About Grupo Posadas

Grupo Posadas, with more than three decades in the hotel marketplace, operates 110 properties and more than 19,600 guestrooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. In Mexico, the company operates 20 percent of its rooms in the tourism segment. Its seven hotel brands are AQUA, Fiesta Americana Grand, Fiesta Americana, Fiesta Inn and One Hotels in Mexico, and in South America, the company operates Caesar Park and Caesar Business, making Grupo Posadas the leading Mexican hotel operator in Latin America. Grupo Posadas has been listed on the Mexican Stock Exchange since 1992, with the ticker symbol “POSADAS.” For additional information, visit its website http://www.posadas.com.