HILTON MEXICO CITY REFORMA OPENS TODAY WITH SPECIAL INTRODUCTORY RATE OF $99

First Hilton Hotel in Mexico City’s Business District Reinforces Company’s Commitment to Growth in Latin America

McLean, VA, USA – Hilton Worldwide celebrates the opening of the first managed Hilton Hotel in the heart of Mexico City, Mexico:  Hilton Mexico City Reforma.  To mark the occasion, the hotel, located just steps from the famous Reforma Avenue, welcomes guests with an amazing introductory rate starting at $99* per night.  This latest addition marks the 24th property for Hilton Worldwide in Mexico.  

“We are delighted to welcome the Hilton Mexico City Reforma to our Hilton Worldwide portfolio.  The opening of this Hilton Hotel in such an important city is a significant step in further solidifying our expansion efforts in Latin America,” commented Danny Hughes, senior vice president, Caribbean, Mexico, and Latin America, for Hilton Worldwide.  “We look forward to continuing our growth efforts in the country and welcoming both business and leisure guests to experience all that Hilton has to offer.” 

Strategically located at a gateway to the city’s business district and Reforma Avenue, the Hilton Hotel at Avenida Juarez 70, Colonia Centro, is just a stone’s throw from major corporations and financial institutions.  Just 15 minutes from the international airport, the magnificent property with heliport is also close to all that Mexico City’s historic center has to offer, including everything from the Palacio Nacional and the cathedral to a variety of museums and theaters, making it the ideal choice for both business and leisure travelers.

“We are proud to welcome another Hilton hotel to this flourishing destination,” Dave Horton, Global Head – Hilton Hotels, said. “The Hilton Mexico City Reforma is a great addition to the Hilton brand and representative of our wide array of offerings for the leisure and business traveler.”

Formerly known as a Sheraton, the already stunning property has undergone a series of upgrades to incorporate Hilton brand standards.

Featuring 458 high-tech guest rooms and suites, the Hilton Mexico City Reforma boasts luxury mattress, linens, and amenities, as well as state-of-the-art high-speed Internet access, flat screen 37 or 42 inch LCD televisions, work desk, and all the facilities for a productive stay.  Spacious contemporary bathrooms are adorned with marble tile and equipped with bath tub and shower.  Rooms with spectacular city views of Reforma Avenue or Alameda Central Park and the Palacio de Bellas Artes create the perfect backdrop for an enjoyable stay. 

For the perfect meeting environment, the Hilton Mexico City Reforma is home to the largest hotel convention center in the city.  The hotel offers nearly 45,000 square feet of meeting space, featuring a versatile convention center with 15 meeting rooms, including pillar-less spaces, and capacity for up to 5,000 guests.  The property also features a state-of-the-art business center where guests can access an array of business services including high-speed Internet access, fax machine, secretarial services, and more.

After a long day, the city center Hilton Mexico City Reforma helps business travelers relax with a 5,015 square foot spa and 3,100 square foot fitness center, plus indoor and outdoor swimming pools. 

Dining options are plentiful as they tempt palates with variety and creativity displayed across three restaurants, a lobby lounge and a wine bar.  El Cardenal Restaurant provides a distinctive menu of Mexican and colonial cuisine in a comfortable ambiance, Los Dones Restaurant specializes in buffet dining and international fare in a casual relaxing atmosphere, and Terraza Alameda delivers delicious comfort food complemented by unforgettable views of the historic center from the outdoor terrace designed to replicate Alameda Park.  Guests can enjoy a refreshing drink at the hotel’s stylish Lobby Lounge or indulge in a wine tasting extravaganza at Sedevino Wine Bar, where travelers can choose from a wide selection of internationally recognized wines.

During 2010, the property expects to debut two new additions currently under construction.  A brand new nearly 5,400 square foot presidential suite will feature one master bedroom with two connecting rooms, kitchen, dining room for 12 people, living room, boardroom, a grand piano, and panoramic views of Alameda Park.  The hotel will also unveil a brand new executive lounge offering breakfast area and bar service, two boardrooms for up to 12 people each, business center services, four 47” LCD televisions, theater room, and lounge area, all complemented by spectacular views. 

Hilton Mexico City Reforma will participate in Hilton HHonors®, the only guest rewards program that allows members to earn Points & Miles® for the same stay and redeem points for free nights with No Blackout Dates at more than 3,400 hotels worldwide.

For reservations or further information, please visit http://www.hilton.com/ or call 1-800-HILTONS.

*Introductory $99 rate is a starting rate, subject to availability, and does not include taxes, service charges, or gratuities.  Rate is based on single or double occupancy and is valid Dec. 2, 2009 through Feb. 28, 2010.  Can not be combined with any other offers. Other restrictions may apply.
Service of alcoholic beverages is subject to local laws.

Cuba Gooding Sr. Schedules Five Concerts In Rosarito This Weekend

ROSARITO BEACH, BAJA CALIFORNIA, MEXICO—Cuba Gooding Sr., best known for his 1972 hit  “Everybody Plays The fool” as lead singer of the Main Ingredient, will perform five dinner concerts in Rosarito this weekend.
 
The concerts will be Friday, Saturday and Sunday at Reuben’s Palm Grill, with seatings at 6 and 9. The $35 ticket cost includes a five-course dinner with lobster or prime rib.
 
Further information is available at goodingdevelopment@hotmail.com
 
Gooding, whose son is the well-known actor Cuba Gooding Jr., also will receive a key to the city and proclamation as Goodwill Ambassador from Mayor Hugo Torres for his work in helping promote Rosarito.
 
Gooding has a vacation home in Rosarito and has performed here several times, with appreciative audiences often singing along to hits.
 
“I grew up in New York, and traveled a lot throughout my artistic career,” he said in a Monday meeting with the mayor.
 
 “I have houses in several cities including the Caribbean, but it is at my house in Rosarito where I can relax quietly, so I feel much happier here than anywhere else in the world,” Gooding said.
 
Mayor Torres thanked the musician for his helping promoting the area. “We appreciate your love of the city and your efforts to publicize it,” Torres said. The mayor also invited Gooding to join him on some promotional trips.
 
“Some songs of the 70’s have become classics and are becoming popular among the younger generation, so I’d like to invite college-aged people as well as ones from that era to the shows,” Gooding said.

Mexico City to Build World-Class Hub for Medical Research

Campus Biometropolis to be “Sustainably Designed” by Renowned Firm, Foster + Partners

MEXICO CITY,  /PR Newswire/ — The government of Mexico City today announced it will build a world-class center for biomedical and nanomedical research, called Campus Biometropolis. The center for medical research and development will be integrated with the National Autonomous University of Mexico, the top Spanish speaking university in the world. The research complex, scheduled to begin construction in 2010, has been designed by the internationally-acclaimed architectural firm, Foster + Partners, whose previous works include the Hearst Tower in New York City and Berlin’s Reichstag building.

Campus Biometropolis, which will attract significant investment over the next several years, will become an engine for the transformation of Mexico’s economy. Mexico has first-class human resources and considerable infrastructure to position itself as the leading knowledge center for Latin America. It will attract medical tourism, deliver multiple medical services for the US economy and become a platform for world-class clinical research.

This state-of-the-art research and development cluster will look to attract pharmaceutical and biomedical companies and organizations from around the world. Given its close proximity to corporate laboratories, start-ups and public research institutions, it will provide fertile ground for R&D, and offer an environment to accelerate product development and commercialization. As one of the world’s leading financial capitals, Mexico City is an ideal location for companies looking to access Spanish-speaking markets.

“Mexico City’s Campus Biometropolis is the cornerstone of a broader vision to transform Mexico City into a knowledge capital,” said Mexico City Mayor Marcelo Ebrard. “This is a critical investment in the future of Mexico City, taking us a step further toward becoming a global hub of scientific and technological excellence.”

Mayor Ebrard continued, “As one of the most vibrant cities in the world, Mexico City is the ideal location for pharmaceutical and biomedical companies and organizations looking for new development opportunities and access to new markets.”

Campus Biometropolis will be sustainably designed and built, and will be composed of hospitals, laboratories and medical universities, as well as residential and retail areas. In addition, the complex will include a natural reserve and will become a model for green buildings and water conservation. This project is in accordance with Mayor Ebrard’s plan to transform the city into one of the most environmentally-conscience and sustainable cities in the world.

The medical hub is at the core of Mayor Ebrard’s General Development Plan, which was designed to convert Mexico City into Latin America’s premier knowledge economy. The five-year plan, launched in 2007, aims to create more equity for Mexico City’s inhabitants by building a sustainable and inclusive city, promoting equality through better health, education and technology and improving the competitiveness of the Mexican capital.

For media inquiries: Laura Kline Phone: 1-212-445-8118 Email:

lkline@webershandwick.com