ACAPULCO DESTINATION MARKETING OFFICE LAUNCHES TOURISM REVITALIZATION CAMPAIGN

All of us at Mexico Premiere are big fans of Acapulco…. we are very happy to read about this initiative and hope this project is a great success!

Acapulco, Mexico (March 26, 2012) – The Acapulco Destination Marketing Office, in conjunction with the office of the Secretary of Tourism for the State of Guerrero, today announced the launch of a new consumer, tourism campaign focused on the revitalization of Mexico’s first beach resort. A combination of public relations, digital communications, social media and on-the-ground efforts, the campaign will aim to educate travelers on the great strides being made within the destination and throughout the State of Guerrero to change the overall perception of Acapulco.

“The goal of our new campaign is to regain confidence in Acapulco from the tourist perspective,” says Graciela Baéz Ricárdez, Secretary of Tourism for the State of Guerrero. “Over the past two years, Acapulco has faced many challenges but we hope that with the launch of this new campaign, travelers will be reminded of the glamour that once drew the world’s most elite jet setters to the Pacific Coast of Mexico and enjoy the world-class hospitality, charm and beauty that Acapulco has to offer.

The new campaign will launch with the development of a new English language website for the destination – rememberacapulco.com – which will be rebranded to highlight the timeless glamour of Acapulco captured in the new guidebook, Acuérdate de Acapulco (Remember Acapulco) while incorporating contemporary technology such as social media connectivity and enhanced, interactive content.

Additionally, the new campaign will further promote the multi-million dollar investment by the State of Guerrero and the Federal government  – Guerrero Seguro (Safe Guerrero) – a new program that officially launched at the end of 2011. This program is designed to help visitors feel comfortable during their visit to the destination and is made up of three sub-programs – Safe Nightlife, Safe Road and Safe Taxi.

A magical combination of incredible beauty and hypnotic charm, Acapulco is Mexico’s largest and most dazzling seaside resort attracting over nine million visitors annually.  Acapulco is exotic yet easily accessible by direct or convenient connections via all major airline carriers from gateway cities across the U.S. For more information about Acapulco, visit rememberacapulco.com.

3rd Annual Nick Gallo Award Presented at Puerto Vallarta Destination Booth Cocktail at the 37th Tianguis Turístico de México

Puerto Vallarta, MEXICO (March 27, 2012) – Excellence in travel writing comes in many forms and, in Mexico, recognition for these endeavors now comes in the form of the Nick Gallo Award, created by MexicoPremiere.com  and co- sponsored by Mexico Boutique Hotels four years ago in honor of one of the country’s fondest admirers.

The Nick Gallo Award

Today, another Mexicophile and, coincidentally, a long time friend of Nick’s took home this prestigious award. Larry Dunmire, journalist and photographer, put together an extraordinary look at whale sharks in Cabo in his article “Gentle Giants of Baja” (Cabo Living Magazine), which was chosen from among dozens of Mexico articles as an excellent feat of storytelling that will surely bring this astonishing adventure to the top of visitors’ lists for years to come.
The 2012 Nick Gallo Award was handed out during a short ceremony hosted by the Puerto Vallarta Tourism Board during the Tianguis Convention, held for the first time in this exciting seaside city from March 25-28 in its new International Convention Center. This is Mexico tourism’s premier event, a gathering that brings together not only the industry’s buyers and providers, but also a brilliant roster of international and local travel journalists.

 

Sylvie Laitre and David Simmonds accept the Nick Gallo Award on behalf of Larry Dunmire

David Simmonds and Lisa Coleman of Mexico Premiere and Sylvie Laitre of Mexico Boutique Hotels accepted the award on Larry’s behalf. Dunmire will receive this engraved plaque created by Nick’s widow, Laurie Brown-Gallo, plus a three-night stay for two at the incomparable Casa de Mita, thanks to co-sponsor Mexico Boutique Hotels. Casa de Mita is an ultra-chic beachfront pad, and an ode to good taste and effortless elegance. Owner Marc Lindskog has elevated all-inclusive to a new level, where service is as five-star as the meals, and the only place you’ll need your wallet is at the tiny—but irresistible—boutique shop.
Congratulations, Larry! And, hey, Nick….We hope you’re having fun wherever you are.

About Nick Gallo
Nick Gallo, two-time winner of the Mexico Tourism Board’s prestigious Pluma de Plata award, regular contributor to such prestigious titles as Travel & Leisure, Alaska Airlines Magazine, United Airlines Hemispheres, Private Clubs, Northwest Airlines WorldTraveler, father, husband and matchless colleague, passed away in October 2007 while on assignment in Greece. The following year we at Mexico Premiere started the Nick Gallo Award, dedicated to Nick’s memory and the lofty standards he brought, yes, demanded, to travel writing.  The Gallo Award fills the void left when, at that same time, the yearly Pluma de Plata Award, presented every year at Tianguis by the Mexican government, was discontinued. A touching in memoriam written by fellow writers can be found at www.MexicoPremiere.com/?p=256.

MAJOR RENOVATIONS AND NEW BRANDS HIGHLIGHT LATEST RESORT DEVELOPMENTS IN RIVIERA NAYARIT

Riviera Nayarit, Mexico (March 21, 2012) – Riviera Nayarit, on Mexico’s Pacific Coast, continues to attract major investments and the biggest names in international resort development. Led by companies like Grand Palladium Resorts & Hotels, Hard Rock International, Occidental Hotels & Resorts, Four Seasons and others, the choice of new and transformed resorts this summer will be more impressive than ever.

 

Grand Palladium Resorts & Hotels has completed a $30 million transformation of the all-inclusive Grand Palladium Vallarta Resort & Spa. The entire property was made over to capture the essence of authentic Mexican culture and provide guests with the ultimate Grand Palladium experience. With new bathrooms, contemporary furniture and new color schemes, the resort’s 422 guest accommodations, ranging from deluxe rooms to suites, now reflect the natural beauty of Mexico’s landscapes and beaches. A new restaurant, Ribs & More, joins the property’s buffet restaurant, El Bosque, and the ala carte Portofino Restaurant, under the direction of the renowned Spanish chef, Juan Mari Azark, among the Grand Palladium’s dining options.

 

The resort also features a newly expanded Renova Spa with four massage rooms, a new sauna, steam room, a hot and cold Jacuzzi and a Bridal Room; a Sunset Boulevard Disco; and expanded Kids Club and Junior Club. For more information, visit www.palladiumresorts.com.

 

Hard Rock International has announced that the Vallarta Palace in Nuevo Vallarta has been transformed into the new Hard Rock Hotel  Vallarta. Described by the company as “the ultimate all-inclusive,” the resort features luxury accommodations, including in-room double Jacuzzis; fine dining, top-shelf drinks, 24-hour room service, and live entertainment. In keeping with the Hard Rock image, there will be Rock Star Suites, an extensive collection of authentic rock memorabilia, and an “ongoing schedule of live concerts, celebrity-driven soirees and other exciting onsite events.”

 

The resort features 348 guestrooms, four restaurants and a snack bar, four bars, a new Moon Lounge, a spa and fitness center, beauty salon, Kids Club, two swimming pools, and 6,300 square feet of meeting facilities. For more information, visit www.hardrockhotels.com.

 

Occidental Hotels & Resorts has re-opened the Occidental Grand Nuevo Vallarta after a $14 million renovation. Formerly the Allegro Nuevo Vallarta, the all-inclusive resort offers 270 guest accommodations ranging from deluxe rooms to suites and two penthouses, and the Royal Club, offering an even higher standard of accommodations plus private check-in and exclusive reception area and restaurant. Other resort features include four restaurants, including two ala carte; three bars, a fitness center, lighted tennis court and two swimming pools, one reserved for children.

 

The resort is on the Bay of Banderas only 35 minutes from Puerto Vallarta. For more information, visit www.occidentalhotels.com.

 

Four Seasons Punta Mita has just completed a series of upgrades including renovations of the Tamai adult pool and its cabanas, new games and flat screen televisions in its game room, opening of the Nawua Gourmet Store including Mexican foods and handicrafts, refurbishments to the Four Seasons Yacht and renovations of Nua bar. By mid-2012, guest rooms will be upgraded with new furniture, artwork, lamps and bathroom accessories.  Meeting rooms and the Numa Pool will also be refurbished.

 

Long a favorite among international travelers seeking intimate luxury, Hotel Des Artistes in Punta Mita has reopened as Hotel CINCO offering “an unpretentious, pristine organic living experience in a refined atmosphere.” Featuring a healthy lifestyle, including an emphasis on local, farm-to-table dining, the resort offers a handful of rooms and suites, including the new Villa CINCO, with 5,500 square feet of space, a master bedroom with an office, library, master living room, state-of-the-art kitchen and dining pod, soaking tub, two guest rooms and a bonus room. Villa CINCO also offers a fire pit, an infinity pool and a Jacuzzi.

 

The award-winning chef Thierry Blouet oversees the menu at the popular Café des Artistes del Mar and guests also may enjoy rooftop casual dining at the Local Harvest restaurant as well as refreshments at the Barefoot Bar. Other resort facilities include the Gerry Lopez AquaCenter with Surf/SUP Concierge for aquatic adventures, the CINCO Athletic Club & Spa and Lifestyle Camps. For more information, visit www.cincopuntamita.com.

 

This year, TripAdvisor’s Travelers’ Choice Awards List rewarded several properties in Riviera Nayarit with some of the highest distinctions for best hotels in Mexico and the world. Among the hotels that received awards this year are Marival Residences & World Spa (ranked second in the listing of the best 25 all-inclusive hotels in the world and as the number one all-inclusive hotel in Mexico), Taheima Wellness Resort & Spa, Villa la Estancia and the St. Regis Punta Mita (all placed in the listing for top five hotels in Mexico). The Four Seasons Punta Mita and Hotel Cinco were rated on the list of Top 25 Best Hotels in Mexico.

 

Mexico’s best tourism fair of the year is #ExpoFONAES2012

by Ron Mader

Mexico’s best tourism fair of the year is … not a tourism event per se but rather a ginormous expo of local folk and craft. Hosted by FONAES, the eponymous Expo FONAES is taking place now and over the weekend at Mexico City’s Palacio de los Deportes.

Check out the developing story on Storify!

Elephants and other Folk Art in Mexico City 03.2012 #ExpoFONAES2012

el Jimador Tequila Launches “Cinco de Jimi Cup” Contest

Facebook based contest will bring soccer fans closer with their idols

el Jimador

el Jimador, 100 percent blue agave tequila, announces the launch of its “Cinco de Jimi Cup” contest in which participants can win a trip to Casa Herradura in Jalisco, Mexico to play a friendly match alongside former soccer legends from the U.S. and Mexican National teams. Eleven prize winners will receive round-trip airfare, accommodations, and local transportation for themselves and a guest.

“Cinco de Jimi Cup is an extension of our overall commitment to create once-in-a lifetime experiences for soccer fans,” said Jesus Ostos, tequilas brand marketing group manager. “We are thrilled to kick off the first of a series of interactive contests leading up to Brazil 2014 to engage consumers with the brand in a memorable way.”

To enter, adults 21 and older must define what they are made of by creating a list of characteristics that define them by percentage. The “Tell Us Your 100%” submissions will be accepted through el Jimador’s Facebook page at www.Facebook.com/elJimador under the “Cinco de Jimi Cup” tab, from March 15 to May 6, 2012. A panel of judges will review the entries and select 11 winners based on originality, personality and use of el Jimador brand. The winners will be announced by May 9, 2012 and be contacted via e-mail or phone. The friendly match with former Mexican and U.S. National Team soccer players will be held on June 6, 2012 at Casa Herradura’s Hacienda San Jose del Refugio. No purchase is necessary to participate. Void in CA and where prohibited. To see the Official Rules, visit www.Facebook.com/elJimador

Recently named Brand Ambassador, Alexi Lalas, will promote the contest through a series of interactive videos that will air on ESPN, MLS.com and Facebook. Additionally, the contest is being supported at retail with thematic point-of-sale and at many bars and restaurants frequented by soccer aficionados.

About el Jimador Tequila

From Casa Herradura, established in 1870, el Jimador is a premium, authentic 100 percent agave tequila that captures the spirit of real tequila. The name el Jimador honors the men who harvest the locally grown agave with great pride and care. Since its introduction in 1994, el Jimador has become the No. 1 selling tequila in Mexico*. el Jimador is the official sponsor of the MLS, U.S. Men’s and Women’s National Teams and the annual U.S. Tour of the Mexican National Team. To learn more about el Jimador, visit www.eljimador.com.

Mexico: Number One Cruise Line Destination Worldwide

7.1 Percent Growth in Cruise Industry In Mexico

MIAMI, March 13, 2012 /PRNewswire/ — Mexico has retained the coveted position as number one recipient of cruise lines, globally. Over 800,000 cruise ships docked at Mexico’s sun drenched shores in 2011, adding over $500 million to Mexico’s economy in both revenue and jobs. Mexico has already noted growth in the sector of 7.1 percent in January 2012, year on year.

In addition to the 22.7 million global travelers that arrived in Mexico by air in 2011, an additional five million visited by way of cruise line.

Mexico’s Secretary of Tourism, Gloria Guevara said, “The main shipping companies in the world believe in Mexico and are willing to invest resources in our country which will multiply the number of arrivals and passengers.”

Officials from the Mexican Ministry of Tourism and the Mexico Tourism Board (MTB) are in Miami this week, hosting the Mexico Pavilion at the Cruise Shipping Miami 2012 trade show and conference, one of the industry’s largest events, which brings together over 90 participants, including state and federal tourism officials, port representatives, and tour operators from across the country.

“We are here to further promote the exceptional growth of the cruise sector in Mexico, which remains the top destination for cruise arrivals globally.

“Every year more than five million visitors dock at Mexico’s luxurious ports of call to experience our rich culture, climate, beaches and UNESCO World Heritage listed gastronomical offering,” Secretary Guevara said.