All of us at Mexico Premiere are big fans of Acapulco…. we are very happy to read about this initiative and hope this project is a great success!
Acapulco, Mexico (March 26, 2012) – The Acapulco Destination Marketing Office, in conjunction with the office of the Secretary of Tourism for the State of Guerrero, today announced the launch of a new consumer, tourism campaign focused on the revitalization of Mexico’s first beach resort. A combination of public relations, digital communications, social media and on-the-ground efforts, the campaign will aim to educate travelers on the great strides being made within the destination and throughout the State of Guerrero to change the overall perception of Acapulco.
“The goal of our new campaign is to regain confidence in Acapulco from the tourist perspective,” says Graciela Baéz Ricárdez, Secretary of Tourism for the State of Guerrero. “Over the past two years, Acapulco has faced many challenges but we hope that with the launch of this new campaign, travelers will be reminded of the glamour that once drew the world’s most elite jet setters to the Pacific Coast of Mexico and enjoy the world-class hospitality, charm and beauty that Acapulco has to offer.
The new campaign will launch with the development of a new English language website for the destination – rememberacapulco.com – which will be rebranded to highlight the timeless glamour of Acapulco captured in the new guidebook, Acuérdate de Acapulco (Remember Acapulco) while incorporating contemporary technology such as social media connectivity and enhanced, interactive content.
Additionally, the new campaign will further promote the multi-million dollar investment by the State of Guerrero and the Federal government – Guerrero Seguro (Safe Guerrero) – a new program that officially launched at the end of 2011. This program is designed to help visitors feel comfortable during their visit to the destination and is made up of three sub-programs – Safe Nightlife, Safe Road and Safe Taxi.
A magical combination of incredible beauty and hypnotic charm, Acapulco is Mexico’s largest and most dazzling seaside resort attracting over nine million visitors annually. Acapulco is exotic yet easily accessible by direct or convenient connections via all major airline carriers from gateway cities across the U.S. For more information about Acapulco, visit rememberacapulco.com.