State of Guerrero Launches Campaign to Promote Its Top Tourism Destinations to the International Market
PR Newswire ACAPULCO, Mexico, Oct. 9, 2012 — The Acapulco Destination Marketing Office is pleased to announce its involvement in the “Sun Triangle,” a tourism initiative launched by the State of Guerrero to position and promote its top tourist destinations – Acapulco, Ixtapa-Zihuatanejo and Taxco – on an international level.
One of the major efforts put forth by the State of Guerrero as part of the “Sun Triangle” campaign is the sponsorship of Mexican NASCAR driver, Daniel Suarez, who debuted his car and uniform with the official Acapulco and “Sun Triangle” logos at the New Hampshire NASCAR Pro Series race on September 22. He will be sporting the logo for his next three races in the United States, taking place on October 13, November 3 & 10 as well as in Chihuahua on October 28 and in Mexico City on November 11.
The Secretary of Tourism of the State of Guerrero, Mr. Javier Aluni Montes, announced the promotional campaign with NASCAR is one of the many projects that Governor of Guerrero, Angel Aguirre Rivero, is pursuing to introduce the “Sun Triangle” destinations to a high-income market in the United States and abroad. “By sponsoring Daniel Suarez, the “Sun Triangle” campaign has the opportunity to reach the over 75 million NASCAR fans in the United States, which is one of our most important international markets,” said Mr. Aluni. “The races will be broadcast in 150 countries, further extending the potential reach of the campaign, and each race expects to have an average of 200,000 people in attendance.”
A magical combination of incredible beauty and hypnotic charm, Acapulco is Mexico’s largest and most dazzling seaside resort attracting over nine million visitors annually. Acapulco is exotic yet easily accessible by direct or convenient connections via all major airline carriers from gateway cities across the U.S. For more information about Acapulco, visit rememberacapulco.com.