SEATTLE /PRNewswire-FirstCall/ — Customers can now book travel on Alaska Airlines for service between San Diego and Puerto Vallarta, Mexico, beginning Nov. 12, 2010, subject to approval by the Mexican government. The flights are in addition to the carrier’s existing Puerto Vallarta service from Los Angeles and San Francisco.

  Summary of new service:

  Date                City pair            Departure  Arrival   Frequency
                       San Diego-Puerto
  Nov 12-Apr 11        Vallarta            10:15 a.m. 2:55 p.m. Daily
                       Puerto Vallarta-San
  Nov 12-Apr 11        Diego               3:40 p.m.  4:35 p.m. Daily

Flights are available for booking today at alaskaair.com or by calling 1-800-ALASKAAIR (1-800-252-7522 or TTY/TDD line 1-800-392-0228).

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK) , together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked “Highest in Customer Satisfaction Among Traditional Network Carriers” in the J.D. Power and Associates 2008, 2009 and 2010 North America Airline Satisfaction Studies(SM). For reservations, visit alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at alaskaair.com/newsroom.