All-new, All-inclusive Barceló Los Cabos Palace Deluxe Launches “The Hotel of Your Dreams” Campaign

By MP Mexico News Staff

Barceló’s Newest Resort Asks, “What’s Your Dream Hotel?”

Fairfax, VA/Los Cabos, Mexico – The whisper of waves brushing against pearl-colored sand greets you through the window, just beyond the balcony.  Tropical fish dart around you as you slide through clear, salty waters.  A lively market and cultural sites, international dishes by celebrated chefs, a world-class spa and more than 35,000 square feet of meeting space are only moments away from the comfort of your private quarters.  It’s not just a dream come true; it’s your dream come true.

In anticipation of its latest resort opening, leading all-inclusive hotelier Barceló Hotels & Resorts, a world-renowned, 75-year-old company with more than 180 properties in 17 countries, wants to know what the hotel of your dreams looks like.  In preparation for the December 17, 2009, debut of the highly anticipated Barceló Los Cabos Palace Deluxe, this innovative hotelier has launched a unique campaign, asking consumers to share their visions of a “dream hotel.”  On a new site dedicated exclusively to the resort’s launch (http://www.TheHotelofYourDreams.com), dreamers can enter for a chance to have their very own visions come true.  Simply by registering with a name and email address, users can select their responses to such thought-provoking questions as “What kind of relaxing atmosphere do you value most?” at which point they will be entered to win “the room of your dreams.”  Best of all, everyone who enters is an automatic winner, earning deep discounts, up to 20 percent.

Additional site features include a space to read other dreamers’ descriptions and a real-time stream offering construction updates leading up to the big reveal, direct from the resort’s architect.  The campaign is also plugged into the popular social media Web site Twitter, offering five percent off every time a user shares his or her dream via a “tweet.”

“Since our guests are our top priority, we actively seek and listen to their personal needs and desires, taking these wishes into consideration at all times,” said Jaime Buxó, executive vice president of sales and marketing worldwide. “This new campaign serves as a platform for guests to voice their opinions and to be heard.  It reflects our level of respect and commitment to making each vacation experience satisfying on an individual level.”

For more information or to experience the campaign for yourself, visit http://www.thehotelofyourdreams.com.

About Barceló Los Cabos Palace Deluxe

Conveniently located just five minutes from picturesque San Jose del Cabo and 12 miles from Los Cabos’ international airport, the all-new, all-inclusive Barceló Los Cabos Palace Deluxe, which debuts December 17, 2009, offers 626 suites of sophistication, most with sea views.  The resort is wrapped in refreshingly stylish touches and an innovative design, including 34 specialty swim-up suites, an American sports bar, a tequila and cigar lounge and a world-class, full-service spa that includes 16 private treatment cabins as well as three beachside palapas for private outdoor treatments.

About Barceló Hotels & Resorts

Barceló Hotels & Resorts is among the world’s top 25 largest hospitality and travel companies.  Barceló was established in Palma de Mallorca, Spain, in 1931, first as a transportation provider and then as a hotel and travel company.  The family-owned, privately held company has been world-renowned for more than 75 years for its excellence in service and its innovation within the tourism industry.

The hotel company owns or manages more than 180 properties in 17 countries. Barceló’s hotels and resorts are found in key destinations and cities throughout Europe, North America, Africa, Latin America and the Caribbean. The company offers a large variety of hotels and resort types to accommodate all travelers, from budget-minded to upscale guests seeking luxurious accommodations.  Barceló specializes in all-inclusive resorts that make vacation planning both convenient and affordable, offering one upfront, all-encompassing price.  For more information or reservations, visit http://www.barcelo.com.

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