ATTA Hires del Rosal to Launch its First International Branch in Mexico

Mexico Premiere News Staff

SEATTLE – Culminating four years of research, relationship building and investigation, the U.S.-based Adventure Travel Trade Association (ATTA) today announced plans to launch its first international branch in Mexico in the second quarter of 2009.

To lead the launch, the ATTA has tapped Mexican native Antonio del Rosal to serve as Executive Director for ATTA Mexico. Born to a Mexican father and American mother, del Rosal’s, dual cultural background makes him particularly well suited to represent multi-national issues, while also representing local perspectives. Del Rosal is representing the ATTA to local tourism boards and the national tourism board, and is the primary point of communication between Mexican tour operators and the ATTA. He is also spearheading collaboration between the ATTA and AMTAVE (Asociación Mexicana de Turismo de Aventura y Ecoturismo).

Del Rosal is responsible for contributing to the ATTA’s development of the adventure travel industry through strategic international business and operational management in Mexico, Latin America and the Developing World.

With civil engineering degrees, as well as an MBA from Georgetown University in Washington D.C., del Rosal served as a consultant for the IDB “Inter-American Development Bank”, then as an advisor to a large private equity firm in D.C. He later collaborated with CEMEX, one of the largest Mexican conglomerates as strategy and planning manager, before pursuing his life’s passion in adventure travel as executive director of Rio y Montaña Expediciones, one of the largest and most reputable adventure travel companies in Mexico.

Established in 1990, the Seattle-based ATTA ( is a global membership organization dedicated to unifying, professionalizing, promoting and responsibly growing the adventure travel market worldwide. ATTA members include tour operators, destination marketing organizations, tourism boards, travel agents/agencies, guides, lodges/resorts/attractions, media, and service providers. Host of the ATWS, the ATTA provides professional support, development, education, research, marketing, career building, networking and cost-saving resources to its members.