CANCUN USES ITS COMPETITIVE ADVANTAGE IN HOPES OF HOSTING MEXICO’S TIANGUIS TURISTICO IN THE FUTURE

Cancun, Q. Roo (April 9th, 2011):– Cancun is ready in case the Organizing Committee considers the destination as the future host of Mexico’s largest trade show, the Tianguis Turistico. Organizers of this important tradeshow have recently decided to move its location from Acapulco. CEO of the Cancun CVB, Jesus Almaguer assured organizers that the destinations with the most experience and the ability to host Tianguis are Cancun and Riviera Maya.
At a press conference where he mentioned the results after this important tradeshow, Almaguer reported that among the vast competitive advantages that Cancun has, the Cancun airport is the Latin American airport with the most international connections and the destination has a well established extensive selection of hotels and high quality tourism services and infrastructure, required to host the event.

“It would be fair that many destinations in Mexico could have the opportunity to be visited,” said the Cancun CVB CEO. Moreover, he mentioned that among the destinations with the best infrastructure and airline connectivity to host Tianguis should be considered the following: Cancun and Riviera Maya, Los Cabos, Puerto Vallarta, Guadalajara, and Puebla.

 

In this regard, he emphasized that the Ministry of Tourism will decide the future of Tianguis Turistico, based upon what is best for Mexico, because the event helps to promote and increase tourism relations for all the destinations in Mexico, not just Acapulco.

 

Regarding the latest results of the Tianguis Turistico in Acapulco, Almaguer Salazar said that the meetings held with tour operators were very encouraging and reflected a five to ten percent increase in the number of tourists and an increase in the turnover rate of 25%.

 

To highlight this point, is the case of Canadian airline Sunwing, who spent about 40 million dollars at hotels in Cancun during 2009-2010, a figure that has already risen about 22% between 2010 and 2011. Almaguer said the CVB is working to create new airline connections to sixteen Canadian cities, which would represent an estimated 20% increase in tourism.

 

The Canadian market reported to us at Tianguis Turistico that there was a 25% increase in their tourism for this year, which is attractive based on the exchange rate between the peso and Canadian dollar and their strong economy,” he added.

 

As for the European Market, the director of the CVB of Cancun mentioned that they met with Iberia and agreed on opening a direct flight between Madrid and Cancun, with the possibility of connecting Central America and the rest of Mexico, which will be further explored in the coming months.

 

Almaguer Salazar also made a point to mention that he is in talks with Luftansa, with hopes of creating new flights between Cancun and Germany, in addition to the three weekly flights they currently manage with Air France, an airline that is in partnership with KLM and brings about 50 thousand Dutch tourists. For this reason, on April 11th, there will be meetings in Cancun to decide the flight schedules and to open offices in the country to encourage tourism.

 

The director also mentioned that a Brazilian airline is interested in opening flights in the coming months to Cancun and that they are also concentrating on the two weekly flights that Aeroflot has, flying Moscow – Cancun – Mexico City – Moscow.

 

Finally, he said that the he is confident that more tourism will be generated with the opening of more flights, as there are expectations to have direct connections from Las Vegas on Sun Country Airlines, as well as a promotional plan implemented on LMT tourism that integrates other major airlines.

One thought on “CANCUN USES ITS COMPETITIVE ADVANTAGE IN HOPES OF HOSTING MEXICO’S TIANGUIS TURISTICO IN THE FUTURE”

Leave a Reply

Your email address will not be published. Required fields are marked *