Direct From the Mexico Tourism Board re: Travel Alert

Hello all,

We recently received this email from Jorge Gamboa, Director of the MTB’s office in Los Angeles, and thought we should share it with everyone—industry people and all you wonderful consumers of Mexico tourism. It contains some very important and relevant comments on the recently issued travel alert, which was most emphatically NOT a warning. However, because the media (unfortunately) loves to trumpet bad news, we wanted to publish a bit of sanity here on

Please read on, and we hope you’ll base your travel decisions on reality, not hype.




Dear  Friends,

As you may be aware, the US Department of State has extended a travel alert to Mexico. The text of the alert has remained virtually unchanged, with a few additional border areas being added to the list of those where extra caution is recommended.

In case your customers ask you about the alert, here are a few important things to know:

• This is not a new alert. It is an extension of an alert already in place.

• What has been extended is a travel alert, not a warning. Travel warnings are issued to describe long-term, protracted conditions that make a country dangerous or unstable, and/or when the U.S. Government’s ability to assist American citizens is constrained due to the closure of an embassy or consulate or because of a drawdown of its staff. A travel alert, on the other hand, disseminates information about short-term conditions of which U.S. citizens abroad should be aware to maximize their safety.

• The alert for Mexico does not discourage U.S. citizens from traveling to the country’s tourist destinations.

• The main tourist destinations for U.S. citizens are geographically far from the very specific areas included in the alert. For example, Cancun, Los Cabos and Acapulco are at least a two-hour flight away from the main areas identified in the alert. The distance from Cancun to Ciudad Juarez is 1,312 miles – approximately the same distance between New York and Miami (1,290 miles), Chicago and Laredo, Texas (1,395 miles), or Los Angeles to Oklahoma City (1,328 miles).

• More than 21.5 million international tourists visited Mexico in 2009. Air arrivals from the U.S. in December 2009 were up approximately 6.2% from December 2008, demonstrating that U.S. travelers view Mexico’s unique vacation destinations and attractions as safe and violence in northern Mexico as unrelated to Mexico’s principal tourist destinations.

• More than one million Americans reside in Mexico.

We greatly appreciate your help and support


Jorge Gamboa

Mexico Tourism Board Director – Los Angeles

3 thoughts on “Direct From the Mexico Tourism Board re: Travel Alert”

  1. Hello Mr. Gamboa:

    As the producer/director of “The Baja Blondes…A Lifestyle Reality Show,” I want to tell you that I am proud to be a part-time resident of Baja. I shot the pilot for the project entirely in Mexico using Mexican and US crew. My US crew had the time of their lives, and the 3-day shoot opened their eyes once again to the beauty and affordable luxuary of Baja. The Baja Blondes were just interviewed on Fox Channel 5 Morning Show (Wed. 24th Feb) and there are plans for 10 additional episodes which reveal American women living, working and thriving in Baja without fear! I hope this reality show will remove some of those dark clouds that have been hovering over Baja lately, and show the American audience that Baja is safe, beautiful….and waiting patiently for the tourists to return. Robin Mackenzie

  2. Hi Robin! We’re sending your message on to Mr. Gamboa. We’re very happy to see Baja being featured in a positive light. All the best! LOLA

  3. I’ve lived an hour from the Mexico border all my life,
    I travel to Mexico sevral times a year for vacation, dental,shopping, and dinning. Mexico is a wonderful
    place to visit or live.
    The drug wars are a direct result of the American demand
    for drugs. If there wasnt a demand for them, there wouldnt be
    a drug war.

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