GUADALAJARA CONTINUES TO SET THE STANDARD FOR ART & CULTURE AS THE CITY PREPARES TO WELCOME ITS NEWEST MASTERPIECE, THE MUSEUM OF MODERN AND CONTEMPORARY ART!

Guadalajara, Jalisco; December 27th, 2009– Officials in Guadalajara have officially announced plans for the Museum of Modern and Contemporary Art, which will be situated in the privileged city of Guadalajara in Jalisco.

Slated for a September 2012 completion, over six acres of land will house the museum, which will collaborate with contemporary artists to create new works and will also look for participation from renowned artists who seek visible and lasting presence for some of their masterpieces. These new collections and collaborations with artists focused on Mexican and Latin American art will contribute significantly to the cultural heritage of Mexico and reinforce Guadalajara’s image as a cultural destination.

The Museum, which will be planned at over 1 million square feet, will consist of 3 main exhibit sections: 1) newly developed permanent collections of Mexican and Latin American art, designed especially for this new museum. 2) Special exhibitions developed by the healing and restoration staff and 3) Special exhibitions developed by other museums and brought to Guadalajara by the Government of the State of Jalisco.

The architectural design of the museum will be seen by Herzog & De Meuron Basel LTD, a prestigious group of Swiss architects that have also worked on prestigious projects such as the Tate Modern in London, the Young Museum in San Francisco and the Schaulager in Basel, Switzerland-among others.

The project’s site (the Huentitan Canyon) is a 610 foot ecological reserve in the Santiago River. The project offers an excellent opportunity to explore the latest design and scope of sustainable buildings, including the low usage of power and high energy efficiency, optimize life cycles for materials, maximizing “green areas” for plants and facilitate the protection of water.

Construction of the new museum will bring many benefits to Jalisco, including an increase of national and international tourism, increasing in revenue, and assist in generating new jobs as well as contribute to the revitalization of the Northern Zone of Guadalajara.  It will also continue to position Guadalajara as an icon in cultural and architectural tourism.

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