Washington, D.C., Oct. 3rd, 2008 – The Magic of Mexico website, a free and comprehensive training program for professionals in the travel industry, was awarded Travel Weekly’s 2008 Silver Magellan Award in the “Online Travel Services/Trip Planning” category.  The program, developed by Destination Ventures, is offered to travel professionals by the Mexico Tourism Board (MTB).

“The objective of the site is to give a competitive advantage to travel industry professionals who are selling Mexico,” said Greg Custer, Vice President of Destination Ventures, about the winning web site:

According to the Travel Weekly Magellan Awards committee, being selected a winner proves that one “represents a high standard of excellence within the travel industry” and this is certainly true of the Magic of Mexico program, as it offers a friendly interface, ease of navigation and educational content.

This interactive learning resource contains a complete database of knowledge, resources, and sales insights, which will help in gaining confidence and experience, whether one is a Mexico expert or a beginner. The program will increase the knowledge of what Mexico offers, and therefore ultimately increase sales.  Some useful tools included in the program are downloadable maps and videos, a blog, calendar of training events, and fam trips.  It is essentially a one stop shop for all of the Mexico education needs.

Once the course is completed, the MTB will provide the graduate with a “Mexico Specialist” diploma certifying the student’s expertise, a full color Sales Guide, incentives and rewards.  The student will also be eligible to attend fam trips organized by Magic of Mexico, which are currently offered to Cancun, Acapulco or Puerto Vallarta.  Another benefit is the securing of “continuing education credits” from The Travel Institute, towards earning the professional designation of “Certified Travel Counselors.”

For those who wish to experience this education in person, Destination Ventures is also offering live seminars for Mazatlan, Riviera Maya, Los Cabos and Aeromexico airlines.  These seminars are available throughout various cities in the United States and are a great way to network with other travel industry professionals.

Going beyond the general courses, one can also take the following specialist programs: Mexico Hotels, Cancun Tourism Institute, Puerto Vallarta-PRO Specialist Program, Acapulco Academy or the new Mazatlan Mazters.  Also, coming this fall is the Los Cabos Expert e-Learning Program.

The September 29th issue of Travel Weekly will include a section entirely dedicated to all the Magellan Award winners, who will also receive trophies produced by the same people who make the Oscar® and Emmy® awards.

For more information please visit or call 1-800-599-6633.