Mazatlán Announces Fall 2010 FAM Trips For ‘Mazatlán Mazters’


Travel Planners Explore Rich Culture, Cuisine and More During October, November Visits

Mazatlán – From virtual to reality, travel professionals across the globe can now experience the full flavors of authentic Mazatlán.

This major destination on Mexico’s Pacific Coast is pleased to host two FAM trips for graduates of the Mazatlán Mazters online learning course. Newly announced trip dates for Fall 2010 are Oct. 28 – 31 and Nov. 4 – 7. The cost of each three-night/four-day trip is $99 USD per agent. Additionally, the destination is offering airfare rebates ranging between $200 and $300.

“We are delighted to welcome all Mazatlán Mazters to our beautiful city to see for themselves why Mazatlán is better than ever,” says Carlos Berdegue, vice president, Mazatlán Hotel Association and Tourism Board. “Mazatlán is home to vibrant culture, fabulous cuisine, beautiful scenery, unique events and much more.  This trip presents an exceptional value for travel professionals, and with the generous airfare subsidy, there’s no better time to visit than now.”

Extending the Mazatlán Mazters online training program, each three-night FAM tour will immerse participants in the many facets of this tourism hotspot, recently named Travelocity Mexico’s “Best Family Beach Destination.” Travel planners will experience a rich mix of authentic culture and premier tourism offerings in Mazatlán: golden-sand beaches; new cosmopolitan resorts; world-class spas; award-winning dining and culinary tours; renowned sportfishing; eco-adventures and scenic colonial town excursions. New growth and development will showcase Mazatlan’s 25-acre, modern convention center, as well as a soon-to-open championship golf course designed by David Fleming.

“The Mazatlán Mazters program provides a unique online introduction to Mazatlán, allowing travel agents to log on and explore the destination virtually – at their own pace from anywhere in the world,” Berdegue points out. “Now, through these FAM trips, program graduates will truly experience authentic Mazatlan firsthand, from a local’s perspective.”

October and November Mazatlán Mazters FAM Trips are open to all full-time travel agents who have completed the online study program and are current holders of a valid CLIA/IATAN card. The $99 USD trip registration fee covers the costs of enrollment; three-night, double occupancy accommodations in either the Five-Star or Gran Turismo category; scheduled meals, airport transfers and transportation; site visits and specialized tours. While participants are responsible for air travel arrangements, the destination is offering individual airfare subsidies ranging from $200 – $300, depending on travelers’ city of origin.  Rebate checks will be issued automatically within two weeks of the trip’s completion. Group participants are asked to contribute a one-time $40 USD gratuity for the entire trip.

The Mazatlán Mazters Study Course and FAM Trip Program are administered and coordinated by Destination Ventures, Ltd in partnership with the Mazatlán Hotel Association and Tourism Board.

Unique Learning Tool

The free, three-step Mazatlán Mazters program features interactive study courses and a digital travel library. Agents can study 24/7 via the series of training modules, including “A Welcome to Mazatlán” and individual resort lessons. Each interactive course features virtual-tour maps of Mazatlán, as well as electronic reference materials that include a full-color, 30-page study guide and extensive insider tips.  Students can take notes online, post class bulletins and chat with virtual classmates. For course study questions or technical support, a dedicated, toll-free support hotline is available to provide live assistance Mon. – Fri., 9:00 a.m. – 5:00 p.m. Pacific Time.

The Mazatlán Mazters program also features a variety of benefits and exclusive offers. Course graduates will earn continuing education credits from The Travel Institute (U.S.) and Canadian Institute of Travel Counselors (CITC) towards the professional Certified Travel Counselor (CTC) program. The unique “Camarón Credits” sales reward program awards each Mazatlán booking with points toward rewards that can be used, transferred or even sold.  The program features customized immersion trips, as well as a consumer lead program generated by The Mazatlán Hotel Association online database.

For more information on upcoming Mazatlán Mazters FAM trips or to enroll, travel planners can visit the program’s official website at You can also visit the official site of the Mazatlán Hotel Association and Tourism Board at

About Mazatlán
Mazatlán is located on Mexico’s Pacific Coast at the foot of the Sierra Madre Mountains. As Mexico’s second largest coastal city, Mazatlán has nearly 600,000 inhabitants. The city is divided into two main areas: Old Mazatlán and Zona Dorada or Golden Zone, with a seven-mile coastal road between the two.  Mazatlán has an international sport-fishing reputation. Sites of interest include: the Angela Peralta Theater, Archeological Museum, Republic Plaza, Ocean Museum, Botanic Garden, San Jose Chapel and the world’s second-tallest lighthouse. Transportation is available via the local “pulmonías” or four-person open-air vehicles that have become a symbol of the city. Visit Mazatlán on the World Wide Web at www.gomazatlá