MAZATLÁN Launches Virtual Learning Course for Travel Professionals



Program Explores Rich Culture of Top Mexican Pacific Coast Destination


MAZATLÁN, Mexico (Sept. 4, 2008) – Mazatlán Hotel Association invites travel professionals to experience the real Mazatlán through its new Mazatlán Mazters online training program. Featuring interactive study courses and a digital travel library, this free program also offers a dedicated support hotline, educational credits, sales rewards and more. Mazatlán Mazters uncovers the abundant growth, warm hospitality, savory culinary traditions and vibrant heritage of this major destination on Mexico’s Pacific Coast.


Known as “The Pearl of the Pacific,” Mazatlán boasts a thriving tourism community. With significant growth and development, the destination presents the best of both worlds. New resorts, gourmet restaurants, golden-sand beaches and dynamic nightlife in the Zona Dorada (Golden Zone) bring a modern flair to the rich culture and charm of the city’s revitalized historic district, Old Mazatlán. This 180-block downtown area is packed with nearly 500 historic buildings. At the heart of the historic district is Plazuela Machado. Built in 1837, this town square bustles today with restaurants, sidewalk cafes, live music, galleries and boutiques. Overlooking the plaza, the revitalized, neoclassical Angela Peralta Theater houses art studios and a theater with performing arts schedule ranging from chamber music to children’s shows and contemporary theater, concerts and dance performances.


“We are extremely pleased to unveil Mazatlán Mazters as a valuable tool for travel professionals exploring our beautiful city,” says Carlos Berdegue, vice president, Mazatlán Hotel Association and Tourism Board. “By offering in-depth courses and travel guides in a virtual format, the program provides a unique platform for experiencing all that Mazatlán offers. Travel agents can explore the destination from a local’s perspective at their own pace from anywhere in the world.”


To enroll in Mazatlán Mazters, travel planners can visit the program’s official Web site at www.Mazatlá Agents can study 24/7 via a the series of free training courses, including “A Welcome to Mazatlán” and individual resort lessons. Each interactive course features virtual-tour maps of Mazatlán, as well as electronic reference materials that include a full-color, 30-page study guide and extensive insider tips. Students can take notes online, post class bulletins and chat with virtual classmates. For course study questions or technical support, a toll-free hotline is available to provide live assistance Mon. – Fri., 9:00 a.m. – 5:00 p.m. Pacific Time.


The Mazatlán Mazters program also features a variety of benefits and exclusive offers. Course graduates will earn continuing education credits from The Travel Institute (U.S.) and Canadian Institute of Travel Counselors (CITC) towards the professional Certified Travel Counselor (CTC) program. Coming in 2009, the “Camarón Credits” sales reward program will award each Mazatlán booking with points toward rewards that can be used, transferred or even sold. Also premiering next year, Mazatlán Mazters immersion trips to the destination and a comsumer lead program generated by The Mazatlán Hotel Association online database.


For more information on Mazatlán Mazters or to register for the online study course, log on to the official Web site at www.Mazatlá


About Mazatlán

Mazatlán is located on Mexico’s Pacific Coast at the foot of the Sierra Madre Mountains. As Mexico’s second largest coastal city, Mazatlán has nearly 600,000 inhabitants. The city is divided into two main areas: Old Mazatlán and Zona Dorada or Golden Zone, with a seven-mile coastal road between the two. Mazatlán has an international sport-fishing reputation. Sites of interest include: the Angela Peralta Theater, Archeological Museum, Republic Plaza, Ocean Museum, Botanic Garden, San Jose Chapel and the world’s second-tallest lighthouse. Transportation is available via the local “pulmonías” or four-person open-air vehicles that have become a symbol of the city. Visit Mazatlán on the World Wide Web at www.gomazatlá