MP Mexico News Staff
MEXICO’S SECRETARY OF TOURISM JOINS GEORGE FERTITTA, CEO OF NYC & CO. FOR TOURISM PROMOTION IN NEW YORK
• Rodolfo Elizondo Torres, Mexico’s Secretary of Tourism visits NYC to promote new flights between Mexico and New York as well joint campaigns between both countries in Asia and Europe.
• CEO’s of the Mexico Tourism Board (MTB) and Mexico’s National Trust Fund for Tourism Development (FONATUR) are also joining the Secretary in this tour.
NEW YORK, NY- June 27th, 2008; — Mexico’s Secretary of Tourism, Rodolfo Elizondo Torres, joined CEO of New York City & Company, George Fertitta, on Wednesday, June 25th in New York City. During this meeting an agreement was made to promote Mexican destinations in New York City, in exchange for promotion of New York in the Mexican markets.
Mexico’s Secretary of tourism is also promoting new direct flights from New York to Mexico, Mexican destinations into the Big Apple, as well as joint campaigns between both Mexico and the US in Asia and Europe.
Elizondo-Torres, together with the CEO of the Mexico Tourism Board (MTB), Oscar Fitch Gomez, and of Mexico’s National Trust Fund for Tourism Development (FONATUR), Miguel Gomez Mont, the head of Sectur also joined George Fertitta, with whom he shared experiences of promoting large cities.
Meanwhile, New York City & Company presented their recent campaign “Just ask the locals,” where tourism promotion within the city is used through television and movie stars residing in NYC.
The Mexican officials also held a work meeting with Gogo-Liberty Travel, a tour operator with presence in 18,000 travel agencies in the US, which recently partnered with Flight Centre, a tour operator with presence in Australia, United Kingdom, Canada, New Zealand and South Africa.
With this alliance, Mexico will have the opportunity to increase its promotion in these markets, for which direct flights are offered to Mexico combined with destinations in the US such as New York.
During this business trip, Elizondo will also meet with the Mexico’s Consul General to New York, Ruben Beltran Guerrero, and will participate, by invitation of CNN, in the special program “Atraccion Turistica, las ventajas de Latinoamerica” (Tourism Attractions, the advantages of Latin America) a panel in which the competitive advantages of Mexico as the tourism leader of Latin America will be highlighted. Meetings are also programmed with Jet Blue and Travel Impressions.
The Secretary of Tourism will conclude his activities in business meetings with the directors of the MTB office in New York where they will analyze the actions carried out in regards to cultural tourism as well as new promotion strategies for Mexico in New York, which is considered to be one of Mexico’s main markets.
About the Mexico Tourism Board
The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico’s tourism attractions and destinations internationally. Created in 1999, the MTB is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Asia and Latin America.