Puerto Vallarta, MEXICO (June 22, 2010) – This past weekend, the Colombian Hotel Association (COTELCO) and its Cartagena branch welcomed over 150 boutique hoteliers from around to world to discuss, debate and deliberate on just how and what makes a boutique hotel a success. Experts from Italy, Brazil, the United States, France and Mexico, were invited to the Hotel Las Américas Global Resort and Convention Center to analyze what that success truly means, and to give advice on how to obtain it. Every detail was scrutinized, from the administration, to the cuisine, the comfort, the design, the architecture, the style, the front-of-house operations, the back-of-house operations, etc. Thriving businesses were presented as examples and closely studied in order to help hoteliers mirror that success in their own properties.
It was an exciting event that made plain the need for collaboration among every aspect of the industry. Our very own Sylvie Laitre, Director of Mexico Boutique Hotels, was chosen to represent her adopted country of Mexico to highlight the importance of small hotels coming together to enhance their marketing and public relations impact, among other things. What several small, separate budgets would never be able to do, together they can move as one much more powerful entity to create a stronger impact on the market. In other words: there is strength in numbers.
Peter Kaiser, owner and operator of the successful Hacienda Los Laureles—a Mexico Boutique Hotels member—, also participated as an expert, holding forth on the administration, management and operation of boutique hotels.
“I thoroughly enjoyed participating in this unique event and applaud the Colombian Hotel Association for emphasizing the importance of excellence in the boutique hotel industry,” said Laitre. “At MBH we’ve worked very hard to maintain high standards and the true essence of what ‘boutique’ really is. It’s great to know there are others who feel the same way. I brought back many insights from this conference, and I’m sure my international colleagues did as well.”
To chat with Sylvie about what makes a boutique property tick in style or experience any of Mexico Boutique Hotels’ stylish properties, email her at Sylvie@mexicoboutiquehotels.com, call 1-800-728-9098 (US and Canada) or visit www.mexicoboutiquehotels.com.
About Mexico Boutique Hotels:
Established in 1999, MBH is a collection of upscale, independent member properties (located in 25 destinations throughout Mexico) handpicked for their intimacy, high level of service and outstanding attributes. Some are housed in exquisitely restored buildings, others are paeans to Mexican cuisine, still others showcase the sleekly modern–but they each encourage guests to savor the many fascinating traditions of this vast country, and all offer guests a unique travel experience. Typically less than 30 rooms in size, they are often destinations unto themselves. Based in Puerto Vallarta, MBH is staffed by an experienced team of multicultural—and multilingual—travel and hospitality professionals who both live and work in Mexico.