Houston, TX, October 6th, 2009 — Mexico is flying high into the sky this fall season for the second time as the Mexico Tourism Board (MTB) participates in the 38th Annual Albuquerque International Balloon Fiesta, the most photographed event on earth, which is taking place from October 3rd through October 11th, 2008 in Albuquerque, New Mexico.

The Albuquerque International Balloon Fiesta is the largest annual event in all of North America, and the largest hot air balloon show in the planet.  The festival paints the clear blue sky of the fall season with more than 700 colorful balloons from all over the world, which are expected to attract more than 800,000 national as well as international visitors and more than 800 media representatives from everywhere.

“This is a great way to expose Mexico’s brand to thousands of people and at the same time help build a positive attitude towards Mexico and its destinations through one of the most important festivals in the US,” says Martin Gonzalez, Director of the MTB for Southern US & Colorado.

Mexico’s participation consists of a hot air balloon, with the MEXICO brand logo, which will participate in the Mass Ascensions and the evening balloon glows.  There is also a booth where guests are able to receive information about the many attractions and activities that Mexico has to offer such as family vacation, the great outdoors, its rich culture, beaches, luxury travel and much more.  The state of Chihuahua will also be present in the event, to promote their diverse tourism offers.

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Mexico will also be participating in the 8th edition of The Leon International Balloon Festival that has been placed as the biggest and most important hot air balloon event in Latin America with 100 Balloons.  The IBF received around 250,000 visitors on the 2008 edition and expects 300,000 this year.  This event will occur from November 13th to the 16th, at the Metropolitan Park of Leon City.

The 2009 edition of the IBF is inspired on the 50’s, one of the most influential and significant decades in history, in which youth started a whole new revolution and stood against traditional social standards and saw the birth of a rather relevant movement, ROCK’N ROLL.

In addition to this, the 2009 IBF will have 60 hours of side show attractions, featuring concerts, contests, the IBF 2009 Children’s Soccer Cup, and lot more!

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