MIAMI, October 30, 2010 – The Mexico Tourism Board (MTB) and Travelocity have teamed up to offer their Facebook fans a chance to win one of eight Mexico vacation prizes that will be given away through “Travelocity/Mexico Hide & Seek,” an online Facebook sweepstakes.
The contest, taking place between Nov. 1, 2010 and Nov. 17, 2010, will follow the Travelocity Roaming Gnome® as he hides in seven popular Mexico destinations. To participate, contestants must “like” the Mexico Tourism Board’s Facebook page at www.facebook.com/wevisitmexico and the Travelocity Facebook page at http://www.facebook.com/travelocity.
“With nearly eight million visitors from the U.S. reaching Mexico by air in 2009 and many of them choosing to use Travelocity to book their trips, the Mexico Tourism Board is pleased to be working with Travelocity to offer travelers a chance to win one of these fantastic vacation opportunities,” said Steve Austin, Chief Marketing Officer of the Mexico Tourism Board.
“Mexico is one of the most popular destinations with our customers, so we are extremely excited about this contest,” said Noreen Henry, Senior Vice President Global Partner Services, Travelocity. “We have a strong relationship with the Mexico Tourism Board and this contest is definitely a great way to use social media to showcase the unique aspects of the destination.”
Every two days, in an application appearing on both Facebook pages, the Roaming Gnome will post a photo of himself in a Mexico location, along with a clue as to his whereabouts. Fans will have 48 hours to guess where the Roaming Gnome is hiding before his location is revealed at 9:00 a.m. PT two days later. Any entrant who guessed the Roaming Gnome’s location correctly will be entered into a drawing for a chance to win a three-night premier hotel stay in the revealed location and winners will be notified immediately by e-mail.
At the end of the contest, all participants — regardless of whether or not they correctly guessed any locations — will be entered into a drawing to win the grand prize: two roundtrip business class tickets to Cabo San Lucas, Mexico on Aeromexico, from any of their United States or Canadian gateway cities and five-night accommodations for two at the all-inclusive Melia Cabo Real in Los Cabos, Mexico.
Mexico is one of the world’s leading tourist destinations ranking tenth worldwide in international tourist arrivals and the most popular international tourism destination for Americans.
About Travelocity Global
Travelocity® is committed to being the traveler’s champion — before, during and after the trip – and provides the most comprehensive and proactive guarantee in the industry (http://www.travelocity.com/guarantee). This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world. Travelocity also owns and operates: Travelocity Business® for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution.
About the Mexico Tourism Board
The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico’s tourism attractions and destinations internationally. Created in 1999, the MTB functions as an executive agency of Mexico’s Tourism Secretariat, with autonomous management and the broad participation of the private sector. The MTB has offices throughout North America, Europe, Asia and Latin America.