Mexico’s Tourism Forges Ahead Despite World’s Economic Outlook

More than 500 million dollars will be invested in the Pacific Coast in the creation of a new beach resort.

Miami, Fl; February, 2009— In today’s complicated economic scenario Mexico is moving forward with a new resort development to attract tourism to its Pacific Coast. Construction began this week for Mexico’s newest resort town, expected to be the biggest project of its kind in the last 25 years.

Twice the size of Cancún, located in Escuinapa, 65 miles South of Mazatlán, the resort town aims to be one of the best destinations in Mexico and around the world, featuring top notch infrastructure including highways, hotels, golf courses and marinas.

Although it has yet to be named, the master planned resort has a strong environmental commitment to maintain the ecological balance in the area within its more than 5,800 acres made up of 155 species of birds such as the ibis and tiger eagle as well as four types of mangroves. The area also has impressive archeological sites, relaxing fishing villages and is surrounded by charming islands.

Tourism is one of the most important industries in Mexico; in fact revenue generated by tourists reached $13.2 billion in 2008. The creation of this project alone is expected to create 150,000 jobs and attract more than 3 million national and international tourists each year with an estimated population of 500,000 by 2025.

Mexico has seen the benefits of the “substitution effect” in which, due to the persisting economic scenario, these destinations within Mexico are an “added value” to Americans who are trading their long distance vacations for places near the U.S. In 2008, Mexico welcomed 22.6 million international visitors. That’s a 5.9 percent increase from the previous year, of which, 18 million were Americans.

Airlines are responding to this demand and are adding new flights to Mexico that are making it easier than ever to reach destinations all over the country. Recent launches such as Aeromexico’s San Francisco – Mexico City flight, Denver – Mexico City, Los Angeles – Culiacan, Los Angeles- Oaxaca, Albuquerque – Chihuahua and the upcoming Atlanta – Cancún route. Jet Blue also launched routes from Tampa and Washington to Cancún and will add new services from Fort Lauderdale to Cancún in June.

The connectivity is just one of the reasons Americans are heading south, along Mexico’s culture, infrastructure and diversity. With a strong dollar and excellent exchange rates, traveling to Mexico is more affordable than ever.

About the Mexico Tourism Board
The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico’s tourism attractions and destinations internationally. Created in 1999, the MTB is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Japan and Latin America. For more information on destinations and online trip bookings please go to