New York, September 19TH, 2008 — The Mexico Tourism Board’s New York office celebrated Mexico’s Independence at Yankee Stadium Wednesday. Prior to the Yankees taking on the Chicago White Sox, Rubén Beltrán Guerrero, Mexico’s Consul General to New York, joined Mariana Pedrero, Director of the Mexico Tourism Board’s New York Office, to initiate the game with an acknowledgement ceremony. Alfredo Aceves who joined the Yankees this past August after playing in Mexico’s League, also joined them on the field and the MTB gave away more than 20,000 t-shirts in commemoration of their work with the New York team, which is currently finishing their last season at Yankees Stadium.


“It’s important for Mexico to promote itself at Yankee Stadium because it is a staple of New York City and players such as Alex Rodriguez and Derek Jeter are some of the most loved athletes in the city,” said Mariana Pedrero, Director of the Mexico Tourism Board’s New York office. “Being that this is the last season the Yankees play at their iconic stadium, we wanted to be a part of this location that has seen so many great moments in baseball history.”


The Mexico Tourism Board’s campaign at Yankee Stadium includes brand display behind home plate during the bottom of the third inning at home games and one on the bleachers that will remain until the closing of the stadium at the end of the season.


On Monday, the Board started the “Let’s go to Mexico” Sweepstakes on the fans’ forum of Once visiting the Yankee website, click on the Mexico banner for sweepstakes entry information. Fans have until October 13, 2008 to enter their information for a chance to win a trip to the costal town of Puerto Vallarta. This contrasting city, the jewel of the state of Jalisco, has a colonial center with Spanish style buildings that are now art galleries and boutiques, a boardwalk, called el malecón, and many gourmet quality traditional restaurants.


During the day, guests can go into the town’s jungles or take a boat ride to see dolphins and whales. And as the sun sets and shades of reds take over the sky, visitors usually head south of the center, where the city becomes a vibrant modern playground where every imaginable kind of fun is available. The winner of the sweepstakes will receive two round-trip tickets from New York City to Puerto Vallarta and a two-night stay at the sunny and private world of Unlimited-Luxury® world of Dreams Puerto Vallarta Resort & Spa.


Mexico continues to be one of the top destinations for the US tourists. Last month, Mexico’s Minister of Tourism, Elizondo Torres, Secretary of Tourism, announced that 11.5 million foreign tourists arrived during the first six months of 2008, an increase of 4.6 percent from the same period of 2007. The minister added that the average expenditure of travelers during the first six months of this year was $800 dollars, a record for a semester.


The MTB’s campaign at Yankee Stadium is part of a strategic plan that looks to attract specific people to Mexico and continue its growth as an international destination for Americans. At the beginning of the month it also paired up with Travelocity to facilitate travel plans on its website: