Announces Winner of 2008 Colibri Ecotourism Award

OAXACA DE JUAREZ, MEXICO — As part of the global celebration of World Environment Day (June 5), presents the eighth annual Colibri Ecotourism Award to Gerhard Buttner, who has trained guides and artisans in the Yucatan and Oaxaca.

“I can think of no better candidate this year and it is hard to know where to begin in touting his professional work in Mexico and the assistance he has given,” said founder Ron Mader. “The list of achievements of this year’s winner is great. His work is beyond exemplary and validates what the Colibri Award represents,” said award sponsor Emilio Kifuri of Canyon Travel.


Colibri means ‘Hummingbird’ in Spanish and in 2008 the Colibri Award celebrates its eighth anniversary, making this one of the longest-running ecotourism awards. The winner of the annual award receives a trophy, diploma and a $1,000 cash award from Emilio Kifuri, president of Canyon Travel.

“Mexico is one of the world’s mega diverse countries with one of the most successful tourism industries,” said Emilio Kifuri. “If ecotourism is to overtake the senseless destruction of the world’s natural areas, it has to develop at a faster pace. We feel fortunate to be in a position to demonstrate that ecotourism can be more profitable than mainstream tourism.”

The Colibri Ecotourism Award’s co-sponsor, Destination Ventures, contributes directly to to develop supporting projects documenting the winner’s work. The company specializes in travel industry education and currently works for the Mexico Tourism Board and United Nations Foundation in promoting sustainable travel to UNESCO World Heritage Sites.

Previous winners include Steve Bridger, Jennifer Morfín, Hector Ceballos-Lascurain, Jorge Chàvez de la Peña, Fernando Garcia Aguinaco, Marlene Ehrenberg, Juan Carlos Ibarra and Antonio Suárez and Francisco Verastegui.

The winner of the award is selected by founder Ron Mader following consultation with previous award winners and colleagues.

CRITERIA presents the Colibri Ecotourism Award to those whose work in Mexico is exemplary and who share what they learn. Good ideas require good work to come to completion and good work needs to be documented so that lessons can be shared.

Nominees participate in the Planeta Forum or contribute editorial suggestions for at least a year. Bonus points are given to those who participate on other websites and forums. This is part of’s desire to create incentives for communication, collaboration and continuity, all vital elements in the development of ecotourism and responsible travel.


Gerhard Buttner wins the 2008 Colibri Ecotourism Award. “I can think of no better candidate this year and it is hard to know where to begin in touting his professional work in Mexico and the assistance he has given,” said founder Ron Mader.

Gerhard has worked as tourist guide and development consultant in South Africa, as cartographer in England and traveled widely in Africa, Asia, Middle East, Europe and Latin America. In the last five years he has been in Mexico where he married Gabriela Ramírez Galindo, a Mexican. On arrival in Mexico he worked as guide trainer, English teacher and ecotourism consultant in Celestun, Yucatan and in recent years is based in Oaxaca. Here he has worked in participative community cartography using GIS (Geographical Information system), community development and as ecotourism guide trainer and related issues mainly in Oaxaca and occasionally in neighboring states of the Mexican southeast.

A geographer from Cape Town, South Africa, Gerhard prepared location maps for several pages. His geographical know-how also inspired’s guide to geography.

“I met Gerhard several years ago at the bird watching conference in Merida,” Mader said. “He impressed me from the start and later wrote one of the most popular features we have published — Crossing the Atlantic — which compared ecotourism in South Africa and Mexico. This is precisely the type of content that can be created by those with a global vision.”

Gerhard also has been an active participant on the Planeta Forum and has been an active participant in several of’s online conferences.

Gerhard has been working with the community of San Antonio Cuajimaloyas providing guide training and promotion, as the town has developed its annual mushroom fair. He has documented the innovative festival in the Planeta Forum in 2004, 2005, 2006 and 2007.

Conversations with Gerhard led to the Survey on Community Tourism Guides which is one of the few evaluations of travelers and their views on what they want from community tourism.

In 2008 Gerhard is the English-language teacher of the new program Oaxaca Amigos: English Classes for Community Guides and Rural Artisans in the town of Teotitlán del Valle.

Colibri Ecotourism Award