Preferred Hotel Group™ Announces Strong Growth in 2008

Eight New Members Add Total of 2,343 Rooms

MEXICO CITY, Mexico – Preferred Hotel Group is delighted to announce the addition of eight new member properties comprising 2,343 rooms to their
portfolio in Mexico which now totals 24 hotels and 4,960 rooms. Comprised of five brands, Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, and Historic Hotels of America™, the company
provides hoteliers with a range of brands that best fit their property and sales
needs, while offering travelers an enticing variety of options that vary from ultra luxurious to intimate havens, from ideal meeting and convention destinations to smart value options. Supported by an extensive network of 28 offices worldwide, expert leadership in every region, and an unmatched menu of services and resources for independent hotels, the multi-brand strategy has been a success. According to top executives, Mexico is a key market for continued growth. “Preferred Hotel Group is very focused on expanding our presence in Mexico in all brands, as well as driving increased sales both to and from this dynamic market,” said Susan Devine, Area Managing Director – Latin America and Caribbean. “Strong partnerships with companies like AMResorts and Quinta Real are a testament to our focus on delivering results for our hotels.”

A pronounced concentration on sales differentiates Preferred Hotel Group from
the competition. The esteemed publication Business Travel News just reported that buyers rated Preferred Hotels & Resorts as the best for corporate travel programs in the Deluxe category, beating out brands like Four Seasons and Ritz-Carlton. It was the only brand dedicated to independent luxury hotels ranked in the survey results.

The new members joining Preferred Hotels & Resorts, a collection of the finest
luxury hotels in the world, are Secrets Maroma Beach Riviera Cancun in the
Riviera Maya and Secrets Silversands Riviera Cancun in the Riviera Cancun, both AMResorts properties, Casa Dorada Los Cabos Resort & Spa in Cabo San Lucas, and El Mundo Imperial in Acapulco.

“We are very pleased to expand our relationship with the Preferred Hotel Group
family and to offer more Secrets’ Unlimited-Luxury® experiences in new romantic and tropical destinations in Mexico to our valued Preferred guests,” said Alex Zozaya, CEO and president of AMResorts, provider of sales, marketing and brand management services to Secrets, Dreams and Sunscape Resorts & Spas. “We are certain that our guests will fall in love with the new properties that are designed to exceed all expectations, and we look forward to continuing a long and mutually beneficial partnership with the Preferred team.”

“The alliance between Mundo Imperial and Preferred Hotel Group represents a
strategic effort; their connectivity network, powerful sales team and technological advances will help us reach our goals as a company. We’re selling unforgettable and unrepeatable experiences for our guests, clients and visitors and that matches beautifully with the Preferred Hotels & Resorts brand”, said Seyed Rezvani, General Director, Mundo Imperial.

Aura Cozumel Resort Wyndham Grand Bay and La Puertecita Boutique Hotel in San Miguel de Allende are the newest additions to Preferred Boutique, joining Ceiba del Mar on the Riviera Maya, Villa Premiere in Puerto Vallarta
and Las Alamandas on the Pacific coast south of Puerto Vallarta in the growing collection of intimate luxury retreats.

The new members joining Summit Hotels & Resorts are The Bel Air Collection in Cancun and Buenaventura Grand Hotel & Spa in Puerto Vallarta. The company looks forward to announcing the first Sterling Hotels member in Mexico soon.

About Preferred Hotel Group
Preferred Hotel Group is proud to be celebrating 40 years as global leader in the
hospitality industry, delivering high-performance sales, marketing, and technology solutions to 600+ independent hotels and resorts in more than 65 countries. Its family of brands represents a collection of the finest hotels in the world and includes Preferred Hotels® & Resorts, (; Preferred Boutique (; Summit Hotels & Resorts (; and Sterling Hotels (, and now Historic Hotels of America ( For more information please visit

In September 2007, the company entered the luxury real estate market with the
launch of Preferred Residences™ – a membership and exchange program for luxury shared ownership resorts that provides an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of Excellence™ on which the company has built its 40-year heritage in the hospitality industry. For more information please visit
Dreams Puerto Vallarta Resort & Spa