Premier Event Draws Thousands of Bikers to Mazatlán

mazatlan old town

Motorcycle fans gear up for five days of high-octane fun and adventure along Mexico’s golden Pacific Coast. Mazatlán hosts the 15th Annual International Motorcycle Week, Wed ., April 7 – Sun ., April 11.

This year’s event is expected to draw more than 300,000 bikers and spectators to Mazatlán from across North America and Mexico. Known as ‘The Pearl of the Pacific,’ this top seaside destination sets the stage for an action-packed week of activities for every level of motorcycle enthusiast. Highlights include bike parades, stunt exhibitions, drag races, custom bike competitions, bike accessories and apparel, as well as live music, entertainment, local restaurant sponsors, free contests and giveaways.

The centerpiece of the 2010 International Motorcycle Week is the Great Parade, taking place at 5:00 p.m. on Sat ., April 10. More than 15,000 bikers will join in this colorful procession of international motorcycle clubs as they cruise sixteen miles along Mazatlán’s oceanfront malecón promenade. During the parade, drivers will enjoy scenic coastal views and warm sea breezes before reaching the finish line. A best-in-show parade trophy will be awarded to the winning motorcycle club.

Before the parade is underway, fans can get the adrenaline pumping with this year’s first-ever extreme acrobatics competition. Check out action-packed stunts and displays of motorcycle showmanship as competitors vie for top honors and cash prizes. For more adventure, Mazatlán’s Autodromo speed track hosts two days of Drag Racing events, Fri ., April 9 – Sat ., April 10. Also on Friday, the 4×4 Extreme Route Tour pits 100 drivers along a challenging course of varied terrain through Mazatlán’s picturesque countryside and the Western Sierra Madre mountains. Medical assistance and hydrating stations will be stationed throughout the course, and all participants will enjoy an authentic meal and festive celebration at the conclusion of the tour.

Visitors can also explore natural wonders and rich culture during guided Regional Rides to the colonial towns of La Noria and El Quelite. These small picturesque villages offer panoramic views of the fertile Sierra Madre foothills, as well as historic sites and churches more than 400 years old. In La Noria, shop for leather handcrafts and delicate pottery, or savor traditional cuisine prepared with local ingredients and spices. The scenic village of El Quelite offers a “living” museum of architecture and 17th-century artworks. Visitors here can also and watch Ulama, a game like soccer that has been played in this area since ancient times.

Back in Mazatlán, International Motorcycle Week features an abundance of live entertainment throughout the week, including nightly concerts and performances by national rock bands Maldita Vecindad and Hijos del Quinto Patio. Visitors can compete in custom bike contests, shop for motorcycle accessories from international vendors and sample the destination’s renowned seafood and other culinary delights. There’s also much to see and do in the colonial district of Old Mazatlán, known as El Centro Histórico. Here, travelers enjoy leisurely strolls among unique shops, museums, art galleries, sidewalk cafés, contemporary dance studios, jazz clubs, concert halls and unique examples of neoclassical architecture.

For more information on International Motorcycle Week, including registration and a full event schedule, visit

About Mazatlán
Mazatlán is located on Mexico’s Pacific Coast at the foot of the Sierra Madre Mountains. As Mexico’s second largest coastal city, Mazatlán has nearly 600,000 inhabitants. The city is divided into two main areas: Old Mazatlán and Zona Dorada or Golden Zone, with a seven-mile coastal road between the two. Mazatlán has an international sport-fishing reputation. Sites of interest include: the Angela Peralta Theater, Archeological Museum, Republic Plaza, Ocean Museum, Botanic Garden, San Jose Chapel and the world’s second-tallest lighthouse. Transportation is available via the local “pulmonías” or four-person open-air vehicles that have become a symbol of the city. Visit Mazatlán on the World Wide Web at www.gomazatlá


Media Contact:

Christie Gregovich or Sharlet Brennan
YPartnership, (407) 875-1111