Taco Hell?

By: Lisa Coleman

As the defender of Mexico’s culture and cuisine, the news was shocking. It’s not bad enough that we have to endure an over abundance of fast food  in the good ol’ USA, but now (for reasons I will never understand) Taco Bell is opening in Mexico. Yes, you read that right. Apparently, back in 1992, Taco Bell attempted to cross back over the border into Mexico City. And, after giving it a whirl next door to KFC, they packed up their bland, greasy meat, hard shell tacos and headed home.

I’m not Mexican, but I can assure you the taco is sacred. Come on now, from a food perspective, this is a Mexican icon. A real Mexican taco is something to behold. It’s kind of impossible to get a bad one… unless of course you’re in a strip mall at a Taco Bell. The idea for the “Mexican” Taco Bell is to project a “more American fast-food image.” Why, I don’t know, but maybe there is a marketing guy at Yum Brands, Inc. corporate headquarters in Louisville, Kentucky that knows something the Mexican’s don’t. By the way, Yum Brands, Inc. is also the proud owner of the culinary gems KFC and Pizza Hut.

To make it even more alluring… they have added French fries to the menu at Mexican locations. Not just plain oil-drenched fries, but some with a special south-of-the-border twist. In an attempt to further devastate the Mexican palate, the fries will be topped with a choice of cheese, tomatoes, cream or ground meat. Yum. Yum. Need I go on?

Will it work? My guess is no. I have faith in the taste buds of the Mexican people. I think they will honor their taco. If you want to enjoy the rather disturbing details of the Taco Bell invasion, please read http://www.signonsandiego.com/news/mexico/20071009-0909-mexico-tacowar.html.

One thought on “Taco Hell?”

  1. If Taco Bell plans to stay in Mexico, then they must have altered their taco making recipe somehow. Take KFC for example, they attempted the Chinese Market back in the early 1980s by starting in Hong Kong. Due to their oily nature and the cultural difference, KFC evacuated after several attempts, finding a deep fried Rat would also add to it.

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