Tag Archives: tourism

What grade would you give Mexico tourism officials?

by Ron Mader

Let me recycle something I recently wrote on Lonely Planet. Here’s a curious stat: There are 16 baseball teams in Mexico all of which have Facebook pages. There are 32 states in Mexico (including Mexico City not technically a state but let’s throw it in) and of these entities only 6 or so have real Facebook pages (not the profiles which have confused so many tourism officials). Frankly, the model of tourism information distribution is woefully obsolete. Mexican baseball league insisted that all of the teams become social media-savvy. And tourism? Not so much …

Today for example there is a big tourism conference taking place in the Riviera Maya. We can read about this online Twitter (hashtag #wttc2012) but there’s no live-streaming video.

What grade would you give Mexico tourism officials? I’d say in the past sexenio, it deserves an “F” as leaders have failed to provide answers to travelers and locals. There are exceptions, of course. I have found six states’ tourism offices on Facebook, including Oaxaca and Chiapas. That said, the vast majority of officials at the city, state and overseas branches use media and social media in particular as bullhorns, and that is the least effective means of engaging the audience, locals or visitors.

Don’t get me wrong. I’d give Mexico tourism an “A” for what is offered. What’s woefully behind the curve are the practices of tourism officials using a ‘business as usual’ model when the current climate is anything but usual.

Let me quote a speaker from a New Zealand conference (whom I happened to hear thanks to the miracle of livestreaming) which reflects the task at hand: “Our biggest challenge in digital literacy is moving organizations to a position where they can work with the community that is digitally enabled. ”

Let me extend a challenge. Before the end of May, please show me which state and city tourism offices have Facebook channels. Bonus points for the entities that use Twitter. Double bonus points for the examples in which officials respond and answer questions in a timely manner. Officials can improve, but they may need encouragement from locals and visitors, so that the communication flows in two directions. Mexican baseball has figured out how to engage its fans. Hopefully, Mexican tourism can take a few pages out of this playbook.

Digital Literacy #NetHui  Our biggest challenge in digital literacy is moving organizations to a position where they can work with the community that is digitally enabled.

Ustream Guerreros TV en VIvo 03.2012

Mexico Launches Mayan Tourism Campaign Through 2012

Cultural tourism predicted to increase to about 35 percent of Mexico’s total tourism revenue over the next eight years.

MEXICO CITY, July 1, 2011 /PRNewswire-USNewswire/ — Mexican President Felipe Calderon announced the launch of “Mundo Maya 2012” (Mayan World 2012), a program to increase tourism and promote the Mayan Culture Legacy in Mexico through 2012.

“Today we are the 10th power for tourism in the world, and we are working hard to be in the top five,” Calderon said at the announcement of the campaign. “We want the world to know the splendors of the Mayan civilization, with the end goal of positioning Mexico as a privileged and unique touristic destination.”

Between now and Dec. 21, 2012, when the Mayan calendar officially ends, the Mexican government will promote a variety of events in southeastern Mexico’s “Mayan World,” made up of the states Campeche, Chiapas, Tabasco, Quintana Roo and Yucatan. This region is home to six of Mexico’s 27 UNESCO World Heritage sites, the most found in any one country.
“This effort looks to give an unprecedented boost to touristic activity in the country’s southeastern states, where this incredible civilization was established,” said Calderon. “We want tourists from Mexico and the world to know Mexico. We want them to explore the unrivaled riches that this magical region has to offer.”

An aggressive infrastructure investment in roads and facilities will improve access to the various archeological sites within Mexico’s Mayan World, as well as develop projects to better showcase the Mayan Culture Legacy. Among the many enhancement projects being developed throughout the country as part of this campaign, Mexico is building “Palace of Maya Civilization” and Museo del Mundo Maya. It is expected that “Palace of Maya Civilization” will capture 20 percent of the 4,000 tourists who visit the site of Chichen Itza daily, while the museum of Mundo Maya is expected to receive 300,000 visitors per year, according to projections of Cultur (Board Of Units Of Cultural And Tourist Services Of The State Of Yucatan). Similar infrastructure projects are expected to be developed in Chiapas, Campeche and Quintana Roo.
“The celebration of the end of the Mayan calendar’s cycle is an extraordinary opportunity to promote the great cultural, historical and human heritage that we posses,” said Mexico’s Secretary of Tourism Gloria Guevara Manzo. “We are so excited to share the unique Mayan culture with the world.”

Through hosting international expositions, conferences, and meetings with leading researchers and specialists, the government hopes to increase tourism to the region, which currently receives an average of 250,000 visitors a month. To improve the region’s cultural offerings, they will restore old archeological sites and open new ones, as well as promote dance festivals, concerts, theatrical performances and the region’s traditional gastronomy. The hope is that the increased tourism will create jobs and stimulate the region both economically and socially. 
This focused campaign supports Mexico’s ambitious goal of becoming one of the top-five most visited countries in the world. It is estimated that 52 million tourists will visit southeastern Mexico through 2012, spending approximately $23 million.

Mexico Later

Mazatlán, Sinaloa – Mexico’s Sustainable Nature Tourism Symposium, originally scheduled to take place in April 7-10, 2011, has been postponed due to the severe agricultural crisis that affected more than on million hectares after the record cold weather experienced in Sinaloa in February 2011. Details on the Planeta Wiki

Planeta.com’s Ron Mader was scheduled to present the marketing overview and workshop titled Mexico Now … which is now postponed until … later.

Sustainable Nature Tourism Symposium


Tourism and Climate Change, Take #2

by Ron Mader

It’s been two years since my presentation on Tourism and Climate Change at the Foro Ambiental y Turistico conference in Monterrey. This month the world will be focusing on the effects of climate change at a meeting in Cancún.  I wish I could say I had a better understanding of a world that seems content with business as usual. But I don’t.

My question: where do you think Mexico stands in actively engaging the climate change conundrum? We’ll keep an eye on developments on Planeta.com and the Think about it forum,

Tourism and Climate Change