MP Mexico News
Tequila CAZADORES(R) Sponsors De La Hoya vs. Forbes; Kicks-Off 2008 Las Chicas CAZADORES Tour at May 3 Bout
Tequila CAZADORES®, “the one with the deer on it,” and the number-one premium tequila in the world, today announced the launch of the 2008 Las Chicas CAZADORES 20-stop U.S. tour. The announcement came at the tour’s first stop in Los Angeles during the weigh-in for Homecoming—the eagerly awaited bout between boxing’s reigning superstar Oscar De La Hoya and former world champion Steve Forbes. The fight, held May 3, 2008 at The Home Depot Center in Los Angeles, is sponsored by Tequila CAZADORES.
Marketing activation surrounding the bout includes launch of the Las Chicas CAZADORES Tour. The tour features Las Chicas, a group of talented Mexican brand advocates from Jalisco, Mexico, paired with Tequila CAZADORES, the world’s leading premium tequila produced with only 100 percent blue agave from the heart of the Los Altos region of Jalisco, recognized as the premier agave growing region in the world.
Throughout the United States, Las Chicas will educate consumers (21 and older) about different aspects of Mexican culture and heritage including traditional music, dance, costume, and of course, tequila.
Stops on the 2008 tour include:
— Los Angeles, Calif. – May 2-10 — Seattle, Wash. – July 18-21
(De La Hoya-Forbes)
— Las Vegas, Nev. – May 15-18 — Portland, Ore. – July 23-26
— Phoenix, Ariz. – May 22-25 — Sacramento, Calif. – Aug. 14-17
— Dallas, Texas – May 29-June 1 — San Francisco/San Jose, Calif. –
Aug. 20-24
— Houston, Texas – June 5-8 — San Diego, Calif. – Aug. 28-31
— Austin, Texas – June 12-15 — Los Angeles, Calif. – Sept. 4-14
— Milwaukee, Wis. – June 25-28 — Las Vegas, Nev. – Sept. 18-21
— Northeast Indiana – July 1-2 — North Florida – Oct. 2-5
— Indianapolis, Ind. – July 4-5 — South Florida – Oct. 9-12
— Denver, Colo. – July 10-13 — New York, N.Y. – Oct. 16-19
In addition to the Las Chicas CAZADORES Tour, a full-scale marketing program is being executed to promote the bout, the fighters, and the celebration of the Mexican holiday of Cinco de Mayo. This includes extensive radio promotions, targeted print media, off-premise activation via industry-leading point of sale materials during the key Cinco de Mayo period, and promotional activities in restaurants, bars and nightclubs (where legal) including margarita features and other authentic Mexican cocktails.
“Tequila CAZADORES is proud to be a part of Oscar De La Hoya’s homecoming to Los Angeles,” said Antonio Pujala, Brand Director for Tequila CAZADORES. “It’s the perfect venue for us to kick off our 2008 Las Chicas CAZADORES Tour. Not only because our fans in Los Angeles have helped make Tequila CAZADORES the number one-selling premium tequila in California, but also because they understand and appreciate the authenticity, heritage and quality of a premium tequila.”
The signature cocktail at De La Hoya vs. Forbes is the CAZADORES® Margarita:
CAZADORES® MARGARITA
1 1/2 parts Tequila CAZADORES® Reposado
1 part premium triple sec
1 part lemon juice
1 part lime juice
Serve blended with or over ice. Garnish with a lime wedge.
About Tequila CAZADORES®
Tequila CAZADORES is maker of the number-one premium tequila in the world, the best-selling premium Reposado in California, and renowned as one of the most popular premium tequilas in Mexico. Tequila CAZADORES is made with 100 percent blue agave grown, harvested and distilled in the Highlands of Jalisco, Mexico, recognized as the premier agave growing region in the world. For additional information about Tequila CAZADORES and Las Chicas CAZADORES visit www.cazadores.com .
About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world’s number-one selling rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Blended Scotch whiskey, the number-one selling blended Scotch whiskey in the United States; BOMBAY SAPPHIRE® gin, the fastest-growing premium gin in the spirits industry; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI® vermouth, the world-leader in vermouth; and other leading and emerging brands.
Web site: www.cazadores.com