Two Entrepreneurs Finalize Area Development Agreement to Open Johnny Rockets Restaurants in Central Mexico

Mexican Businessmen to Open All-American Restaurants in States of Jalisco and Nayarit

LAKE FOREST, Calif., /PRNewswire/ — Juan Carlos Camarena Herrera and Jose Manuel Villanueva have become the newest Johnny Rockets franchisees, the Company announced today. The agreement calls for the opening of a minimum of five restaurants during the next five years, opening the first restaurant within calendar year, 2009. Camarena and Villanueva will own and operate classic restaurants in the state of Jalisco, Mexico, and the Nuevo Vallarta region, in the state of Nayarit.

Steve Devine, Johnny Rockets’ Senior Vice President of International Development is pleased with the new agreement, stating, “Complementing our current brand representation in Mexico City, Cancun, Cabo San Lucas and Playa del Carmen, this expansion franchise helps us look forward to restaurants in cities like Guadalajara, Tepic and Puerto Vallarta.”

Franchisee Camarena Herrera adds, “We believe that our upwardly mobile residents, combined with the burgeoning tourist population, will support our business as we grow. After all, Johnny Rockets is a name, cuisine and brand people trust around the world.”

Located on the central west coast of Mexico, the states of Jalisco and Nayarit boast a combined population of nearly 8 million people.

About Johnny Rockets
Since 1986, Johnny Rockets has offered the food, fun and friendliness that remind guests of timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, classic sandwiches and hand-dipped shakes and malts. It’s the place to go for fast, friendly service, flavorful food, uplifting music and relaxed, casual fun. Headquartered in Lake Forest, Calif., Johnny Rockets has 255 corporate and franchise-owned restaurants in 29 states and 11 countries, including those found in Six Flags amusement parks and aboard Royal Caribbean cruise ships. Johnny Rockets is currently franchising new restaurants in most markets. To learn more about Johnny Rockets, visit