Mexico keeps slugging away, and US Airways is always in their corner. With the recent announcement of Mexico’s massive $30 million ad campaign, it’s good to know the major airlines are on board. Earlier this week I had the pleasure of attending the event hosted by the Mexico Tourism Board (MTB) and US Airways Vacations to share the latest and greatest about what’s happening in tourism south of the border. These events are designed to target travel agents, who despite the onset of internet bookings, are still a powerful part of the industry. This event was attended by the Mexican states of Guerrero, Baja California Sur, Jalisco, Quintana Roo and Sinaloa, spotlighting their respective popular resorts including, Ixtapa/Zihuatanejo, Los Cabos, Puerto Vallarta, the Riviera Maya and Mazatlan.
It was held at the beautiful Arizona Grand Resort and agents were treated to a reception and introduction to a solid sampling of Mexico hotels and destinations. Our hosts from US Airways and the Mexican Tourism Board’s Jorge Gamboa lead the charge through a series of educational overviews aimed at building more confidence for agents selling Mexico. The presentation was very thorough and US Airways Vacations has put some excellent incentives in place for agents to pass on to their customers traveling to Mexico. In addition, Mr. Gamboa introduced some very impressive stats to help counteract the negative press that has been looming over Mexico for the last couple of years. There were 22.4 million international arrivals to Mexico last year and it’s still the number one tourist destination for Americans. And, 97% of those Americans were satisfied with their trip and a near perfect 99% would recommend Mexico travel to their family and friends.
Over the years, the MTB has created a series of educational events that continue to be successful, and US Airways has truly established itself as a key player in international travel. Earlier this year, US Airways achieved a number one ranking in the annual Airline Quality Rating (AQR) report. The AQR is an industry benchmark that measures airline reliability and service. For the fifth consecutive year, US Airways improved its standing in the AQR and earned its first number one ranking among the ‘Big Five’ hub-and-spoke network carriers for 2010 performance. US Airways was also the only airline included as one of the 50 best companies to work for in the U.S. by LATINA Style magazine’s 50 Report for 2010.
US Airways Vacations in Mexico offers complete air and hotel packages to 11 destinations in Mexico via their hubs across the country.
Disclosure: I am being compensated for my work in creating and managing content as a Community Manager for the México Today Program. All stories, opinions and passion for all things México shared here are completely my own. Mexico Today is a joint public and private sector initiative designed to help promote Mexico as a global business partner and an unrivaled tourist destination